"VOD is more than a viewing platform, it is a form of advanced television that can support a much richer and more complex advertising environment," said Chris Hock, senior vice president, product management for BlackArrow. "The latest version of the BlackArrow Advanced Advertising System is a feature-rich release that offers market-driving advanced advertising capabilities — combining the flexibility and monetization of TV-based advertising with the efficiencies and scale of digital distribution."
New feature highlights summary:
About The BlackArrow Advanced Advertising System
- New dynamic mid-roll capabilities for VOD content significantly increases revenue opportunities
- Automated control over ad-load and trick-mode policies enable new, broadcast-date aware business models
- Innovative single-pitch asset-handling reduces costs and operational complexities by leveraging a single asset across multiple broadcast windows and operators
- Support for existing linear and online ad systems via APIs now streamlines VOD advertising workflows
The BlackArrow Advanced Advertising System is designed specifically for the technological complexities and business issues within on-demand television advertising environments. The BlackArrow Sales Suite enables ad sales organizations to define, manage and monetize multiplatform, multioperator advertising campaigns to reach audiences who increasingly consume time-shifted programming on their televisions, computers, mobile and handheld devices. For content distributors, the BlackArrow Decision Suite offers powerful ad decisioning and proven system interoperability to streamline deployment in complex cable and distribution environments.
About BlackArrow, Inc.
BlackArrow is a leading worldwide provider of advanced advertising technology for New Television platforms. The company's multiplatform advertising system is designed specifically for video content distributed over any on-demand platform, enabling networks and content distributors to maximize advertising revenues. BlackArrow is privately held, and backed by Cisco Systems (NASDAQ: CSCO), Comcast Interactive Capital, Intel Capital (NASDAQ: INTC), Mayfield Fund, Motorola Ventures (NYSE: MOT)
NDS Group, LTD., Polaris Venture Partners and Time Warner Cable. The company has offices in
New York City
San Jose, Calif.
BlackArrow is a trademark of BlackArrow, Inc. All other trademarks are property of their respective owners.