Vringo, Inc. (NYSE Amex: VRNG), a provider of software platforms for mobile video applications and video ringtones, today announces the launch of its award-winning video ringtone platform throughout the Middle East via an ad-supported service tailored for Nokia mobile devices and Ovi Store customers. The free app is being launched in partnership with Rotana, a diversified media company and the world's largest producer of music and music television in the Middle East, and sponsored by Nokia (NYSE: NOK). The application features exclusive content and fully integrated live voting capabilities for the blockbuster “Star Academy” reality music show, which reaches over 300 million viewers and is available in over 10 countries in the region.
“Our launch of the ‘Star Academy’ product represents an important new business model for Vringo,” said Andrew Perlman, Vringo’s President. “As the first implementation of our new Fan Loyalty platform, this joint service with Rotana and Nokia brings video ringtones and live voting from one of the world’s most popular shows to a broad range of consumers. Fans of Star Academy are passionate about their favorite stars and Vringo will allow them to enjoy their exciting performances as video ringtones and share them with their friends.”
Through this important alliance with Rotana and Nokia, Vringo is penetrating an exciting new market. Rotana’s position as the Middle East’s largest entertainment company, including Rotana Records, a film production company, magazine, television and music channels, will allow it to offer its exclusive content as video ringtones through the sponsored Vringo service. The new service will offer all of the Vringo platform’s service capabilities with full access to extensive content provided by Rotana.
“As the region's largest entertainment company for quality content, we are always looking for ways to enhance our services and develop new means to reach out and build traction with the customer. We believe this new ad-driven business model will prove attractive to both end users and advertisers alike. The collaborative Vringo launch provides a new, fun and exciting way to engage with our customers and further differentiates our cutting-edge services,” said Wissam Yamout, Rotana’s Head of Digital Media.