TAIWAN ( TheStreet) -- Intel (INTC - Get Report), in the face of stiff competition from Apple's (AAPL - Get Report) iPad, is putting its faith in a new breed of light, super-skinny laptops that it has labeled Ultrabooks.
Previous attempts to create new mobile product categories by Intel, Microsoft (MSFT) and Qualcomm (QCOM) have proved problematic, although experts think that the chip giant's latest move is a sound one.
|Intel's decision to champion super-skinny laptop/tablet hybrids is a shrewd move, say analysts.|
"I think it's the best shot
Intel outlined its plans to build low-power chips for Ultrabooks at the Computex show in Taiwan on Monday, boldly predicting that the devices will account for 40% of the consumer laptop market by the end of 2012.The tech bellwether says that Ultrabooks will combine notebook and tablet features within a "thin, elegant" form factor which is less than 20 millimeters (0.8 inch) thick. Intel, however, has been down this road before. CEO Paul Otellini cited supper-skinny laptops running low-power chips as a key trend more than 2 years ago, although lofty price tags hindered adoption of the technology. Now, though, the chip giant says that the new breed of Ultrabook devices will be priced below $1,000. "I think it's an important segment," Doug Freedman, an analyst at Gleacher & Co., told TheStreet. "I think it's a second attempt