May 29, 2011
/PRNewswire-Asia-FirstCall/ -- Industry leading, global solar panel manufacturer Trina Solar Limited (NYSE: TSL) has become a sponsor of actor/racer
's Dempsey Racing Team. Together, the two organizations will establish a solar charity initiative. The initiative will increase
's brand awareness in
the United States
through the sponsorship and promotion of Patrick and the other Dempsey Racing drivers as solar ambassadors who will appear at different events, including the
500 ("Indy 500"), America's premier and most viewed automobile race.
Through this collaboration,
has identified Dempsey Racing as a preferred motor racing property that complies with the Company's principles.
also has become an associate sponsor of the Sam Schmidt Motorsports, the Centennial Indy 500 Pole winning car of
, and the car of fourth position starter, Townsend Bell.
"We are delighted to announce this collaboration with Dempsey Racing and to have their drivers as our solar ambassadors," said
, Senior Director of Sales (Americas). "This alliance, in conjunction with our charity projects, will bring solar to the general public in the US and around the world.
and Dempsey Racing look forward to a long and successful relationship."
"The 2011 season has already been a fantastic year for Dempsey Racing, and it continues to get better as we join with
in the pursuit of excellence on and off the track," Dempsey said. "The future of our sport and our world lies in clean, renewable energy, and we've been looking for partners who can help myself and the team actively promote these technologies on a worldwide scale. We are excited to be allied with
is already committed to a two-car team in Formula One, this association is expected to elevate the company's brand in
through the IndyCar series races and wherever the races are shown globally on television, while promoting the wide-scale adoption of sustainable technologies. The IndyCar Series is the first in motorsports to use 100 percent fuel-grade ethanol in its engines.
The sponsorship will take the form of on-car logo branding on the engine cover of the Dallara/Honda, ensuring excellent opportunities for worldwide marketing exposure.