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Zuoan Fashion Limited Announces Participation In Paris Tradeshow And Brand Consulting Collaboration With NellyRodi

Zuoan Fashion Limited (NYSE: ZA) (“Zuoan” or the “Company”), a leading design-driven fashion casual menswear company in China, today announced its participation in the WHO’S NEXT Tradeshow, to be held September 3 – 6, 2011 in Paris, France.

Zuoan was recommended by the China Fashion Association and was selected by the WHO'S NEXT Review Committee to participate in this exclusive event. The Company will showcase its 2012 spring/summer collection at this event.

The WHO’S NEXT Trade Show is a well known tradeshow that attracts over 55,000 European and Asian buyers and high quality exhibitors every year. Zuoan will also be participating in a fashion show during the tradeshow. Additional information about this event can be found at www.whosnext.com.

James Hong, Founder, Chairman, CEO and Chief Designer, commented, “Paris is the fashion capital of Europe and we are thrilled to display our products together with other major apparel and accessory brands at WHO’S NEXT. Our participation in tradeshows and fashion shows outside of China allows us to display our unique design concepts and enhance the global awareness of our brand.”

The Company also announced today that it has signed a contract with NellyRodi, a Paris-based design styling and brand consulting agency. NellyRodi will collaborate with Zuoan on its designs, brand development strategy and trend forecasting for its 2012 & 2013 fashion collections.

“The impressive credentials of NellyRodi include consultation work for top global brands such as Louis Vuitton, Longchamp, Cartier and Adidas. We believe our collaboration with NellyRodi can further strengthen our domestic market position and elevate the appeal of our brand. As a design-driven company, we will continue to innovate our product portfolio and discover new design ideas for future clothing collections,” concluded Mr. Hong.

About Zuoan Fashion Limited

Zuoan Fashion Limited is a leading design-driven fashion casual menswear company in China, and is head-quartered in Shanghai. Zuoan offers a wide range of products, including men’s casual apparel, footwear and lifestyle accessories, primarily targeting urban males between the ages of 20 and 40 who prefer stylish clothing that represents a sophisticated lifestyle. Through extensive networks of distributors and retail stores, Zuoan sells its products in 27 of China’s 32 provinces and municipalities. As of March 31, 2011, Zuoan had 1,123 stores located in China.

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