Pacific Capital Bancorp (Nasdaq: PCBC) announced today that it has changed the name of its national banking subsidiary from Pacific Capital Bank, National Association, to Santa Barbara Bank & Trust, National Association. This name change does not affect the name of the holding company, which remains Pacific Capital Bancorp.
The name change is in conjunction with the Company’s strategy to consolidate its five bank brand names into the single brand of Santa Barbara Bank & Trust. The Bank has operated in its Central Coast markets under the brand names of Santa Barbara Bank & Trust, First Bank of San Luis Obispo, First National Bank of Central California, South Valley National Bank, and San Benito Bank. As of July 11, 2011, all retail branches and other lines of bank business will operate under the name Santa Barbara Bank & Trust.
“We are taking this opportunity to simplify our brand strategy and come together in all respects as one, unified community bank,” said Carl B. Webb, Chief Executive Officer of Pacific Capital Bancorp and Santa Barbara Bank & Trust, N.A. “We are returning to our oldest and most recognized franchise name, which conveys our history and strength of providing outstanding banking services throughout the Central Coast of California.”
Santa Barbara Bank & Trust, N.A., is a nationally chartered bank that is headquartered in Santa Barbara and operates 47 branches in communities throughout the Central Coast of California. The Bank provides a full line of community banking, commercial banking, and trust and wealth management products and services. The Bank’s website is at