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TheStreet Open House

IncrediMail Facebook Photo Albums (Graphic: Business Wire)

IncrediMail Ltd. (Nasdaq:MAIL), a digital media company that builds downloadable personal productivity consumer products, today announced that it has integrated Facebook into its email product, offering consumers access to Facebook right from their desktop.

The integration of Facebook into IncrediMail offers consumers access to their two favorite mediums, email and Facebook, in one convenient desktop location where users can connect to the people they care about, stay in touch, save time online and enhance their social connections.

Features include: the ability to read and post comments or updates directly to and from Facebook; automatic address book synchronization with Facebook friends; one click upload of photos to Facebook; download and search of Facebook photo albums; and easy viewing of friends’ thumbnail photos from the friends view. Simple to use search features are also built into IncrediMail to help make navigating Facebook a little easier.

“This is the first step in evolving IncrediMail into a multi-purpose communications product. Based on our consumer research we identified a need from our users, primarily consumers over the age of 40, who said they wanted help making social networking easier to use,” said Josef Mandelbaum, IncrediMail’s CEO. “We are proud to be one of the first email products to integrate Facebook in such a manner and provide our users a simple, safe and fun Facebook interaction right from the desktop.”

A beta version of the IncrediMail-Facebook integration was released in mid April and based on early results we expect to have over 20 million posts to Facebook in the first year. Additional product enhancements will be released in the coming months.

To download the latest version of IncrediMail click here: http://www.incredimail.com/english/splash/emailwithfacebook.aspx

About IncrediMail Ltd.

IncrediMail Ltd. (NASDAQ:MAIL) is a digital media company that builds downloadable consumer applications. The company’s award winning e-mail product, IncrediMail Premium, is sold in over 100 countries in 10 different languages. Other products include, HiYo a graphic add-on to instant messaging software and Magentic, a wallpaper and screensaver software.

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