POMPANO BEACH, Fla., May 26, 2011 /PRNewswire/ -- Onstream Media Corporation (NASDAQ: ONSM), a leading online service provider of live and on-demand corporate audio and web communications, virtual event technology and social media marketing, today announced the launch of the MarketPlace365® web portal ( www.MarketPlace365.com), designed to highlight existing and future online virtual tradeshows and communities ("marketplaces"), share relevant content related to virtual events and increase awareness and search engine optimization to build traffic for the marketplace exhibitors.
Onstream Media's MarketPlace365, a leading virtual tradeshow platform, offers trade show organizers, publishers and associations the opportunity to create an online tradeshow environment from a single or multi-day event to a permanent community open 24 hours a day, 365 days a year. Designed to mirror the traditional "bricks and mortar" tradeshow experience, the online platform features a variety of easy-to-use tools to encourage cross market advertising, education and new business development. For example, the new portal has been created to address the specific algorithms of search engines to increase web "findability" and site traffic. The portal also creates seamless integration between shows and provides visitors with catalog information.
"We are very happy to announce the creation of our new MarketPlace365 web portal," said Randy Selman, President and CEO of Onstream Media. "The portal will not only increase brand awareness of existing and future marketplaces, but also provide a vital information exchange for visitors, customers, vendors, media, industry analysts and our shareholders on our latest developments, partnerships, technology integrations and ever growing MarketPlace365 pipeline."
The web portal is the cornerstone of our built-in linking and SEO strategy of MarketPlace365. Unlike a traditional website, every aspect of the portal has been created with the goal of unsurpassed optimization and attraction of search engine spiders. By creating a page that is industry and show specific, as well as being highly searchable, search engine spiders and other web content aggregators will be fed information that is expected to be more valuable than the snippets offered by traditional websites, thereby increasing visibility and rankings. The web portal has also been designed with human viewers in mind, such as well-crafted content to keep visitors interested and to increase visit counts.