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Rainmaker Announces Launch Of B2B E-Commerce Store For Major Networking Client

Stocks in this article: RMKR

CAMPBELL, Calif., May 26, 2011 /PRNewswire/ -- Rainmaker Systems, Inc. (NASDAQ: RMKR), a leading global provider of B2B e-commerce solutions that drive online sales and renewals for products, subscriptions and training for clients and their channel partners, today announced the launch of a new e-commerce client on its next generation B2B e-commerce platform.

The client, a Fortune 500 networking equipment manufacturer, has deployed Rainmaker's B2B e-commerce solution to drive higher revenue in their SMB marketplace. The storefront is focused on encouraging SMB customers to trade-in their old networking equipment for new from this client. The Rainmaker platform manages this transaction and is being used to drive higher revenues for the clients' SMB marketplace.

This client has a complex product suite and corresponding trade-in program, which requires product search capability, the ability to process multiple transactions under one submission and the provision of proactive customer support when necessary. This program includes Rainmaker's state-of-the-art technology platform as well as a streamlined trade-in process for improved online conversion and overall customer experience. This new program is an expansion of the relationship with the client which has been using Rainmaker's Cultivate solution.

Rainmaker CEO Michael Silton commented, "We are very pleased to be awarded this key new program with an industry leader, reflecting the proven ability of our unique solution that combines B2B online sales and global sales agents to help companies drive more revenue. As the industry continues to mature, we are seeing large companies consistently taking the best practices seen in one product line and expanding that online capability to support multiple product lines globally."

Today everyone expects to be able to download software and subscriptions quickly and easily from an "app store." This new expectation is driving business buyers to demand the same for their business purchases. Rainmaker delivers a simple, effective, global solution that allows business customers to get their products, subscriptions, and training online - immediately. The solution can accommodate traditional business buying process needs such as trials, banded pricing, quotations, and purchasing via by corporate credit card, wire transfers or purchase orders. Business customers expect this simplified buying process whether they are in Singapore, New York, Rio or London.

For more information on Rainmaker products and solutions, visit http://www.rainmakersystems.com/solutions.

About Rainmaker

Rainmaker Systems, Inc. is a leading global provider of B2B e-commerce solutions that drive online sales and renewal for products, subscriptions and training for our clients and their channel partners. Rainmaker provides these solutions on a consistent, global basis supporting multiple payment methods, currencies and language capabilities. For more information, visit http://www.rainmakersystems.com or call 800-631-1545.

NOTE: Rainmaker Systems, the Rainmaker logo, are registered with the U.S. Patent and Trademark Office. All other service marks or trademarks are the property of their respective owners.

This press release contains forward-looking statements regarding future events. These forward-looking statements are based on information available to Rainmaker as of this date and we assume no obligation to update any such forward-looking statements. These statements are not guarantees of future performance, and actual results could differ materially from current expectations. Among the important factors which could cause actual results to differ materially from those in the forward-looking statements are our client concentration, as we depend on a small number of clients for a significant percentage of our revenue, the possibility of the discontinuation and/or realignment of some client relationships, general market conditions, the current difficult macro-economic environment and its impact on our business, as our clients are reducing their overall marketing spending and our clients' customers are reducing their purchase of services contracts, the high degree of uncertainty and our limited visibility due to economic conditions, our ability to execute our business strategy, our ability to integrate acquisitions without disruption to our business, the effectiveness of our sales team and approach, our ability to target, analyze and forecast the revenue to be derived from a client and the costs associated with providing services to that client, the date during the course of a calendar year that a new client is acquired, the length of the integration cycle for new clients and the timing of revenues and costs associated therewith, our ability to expand our channel hosted contract solution and drive adoption of this solution by resellers, potential competition in the marketplace, the ability to retain and attract employees, market acceptance of our service programs and pricing options, our ability to maintain our existing technology platform and to deploy new technology, our ability to sign new clients and control expenses, and the financial condition of our clients' businesses, our ability to raise additional equity or debt financing, and other factors detailed in the Company's filings with the Securities and Exchange Commission, including our filings on Forms 10-K and 10-Q.

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