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TheStreet Open House

Lucky Dads Cruise Into Father’s Day On Heelys

Stocks in this article: HLYS

Want to make this Father’s Day a blast? Want to make your dad the coolest guy on the block? Then, forget about getting him a tie, book or just another gift card. That stuff is a humongous bore…so yesterday.

Give dad fun! Excitement! The joy and freedom of Heelys (NASDAQ: HLYS) – it’s the great shoe on wheels.

Heelys aren’t just for kids. They’re for dads, moms, boys and girls – pure fun for the whole family. They come in up to an adult size 12 in a dazzling array of colors and styles.

Dad and mom can strap on a pair of Heelys and be kids again…rockin’ and rollin’…the wind in their faces…playing fast and loose. Then, in just a few seconds, they can pop the wheels out and instantly Heelys become a great pair of casual shoes – light, comfortable, exceptionally well made, always affordable. They’ll love them for all occasions.

And, with Heelys, they get a big bonus: Along with all the fun, they’ll get some good healthy exercise. Heelys will get your Dad movin’ and cruisin’…a happy traveler who’s the envy of every parent on the street and, right by his side, mom and the kids doing their best to keep up.

You’ll find Heelys in hundreds of stores across the world. Just go to the Heelys website ( www.HEELYS.com) to find the location nearest you or online at http://shop.heelys.com/.

HEELYS: MRP: $47 and up

Heelys wheeled footwear allows the user to seamlessly transition from walking or running to rolling by simply shifting weight to the heel. Users can also transform  Heelys wheeled footwear into street shoes by removing the wheel and replacing the heel cavities (adaptors) with heel plugs.  Heelys wheeled footwear provides users with a unique combination of fun and style that differentiates it from other footwear and wheeled sports products. Heelys are sold in sporting goods and specialty stores nationwide and in more than 70 countries around the world. For an instructional video on how to get started, go to www.Heelys.com.

MORE INFORMATION:

Log on to http://www.Heelys.com for products, videos and how-to guides. Follow Heelys on Facebook - http://www.facebook.com/Heelys, Twitter - http://twitter.com/Heelysworldwide , YouTube - http://www.youtube.com/Heelysworldwide.

Heelys, Inc. is a company founded on innovation. It designs, markets and distributes its action sports-oriented products to the youth market under the Heelys ® brand. The company’s primary product, Heelys wheeled footwear, is a patented dual-purpose skate shoe that incorporates a stealth removable wheel in the heel. Its new product, Heelys Hx2, uses two wheels for better balance and control, making it ideal for younger users. Heelys’ third offering, Nano, ramps up the Heelys experience by giving skaters a board that links into the patented Heelys shoe bracket. This allows them to skate farther, faster and longer than ever before. Instructional videos on how to get started can be found at http://www.Heelys.com/.

Forward-Looking Statements

Certain statements in this press release and oral statements made from time to time by representatives of Heelys are “forward-looking statements” for purposes of the safe harbor provisions of The Private Securities Litigation Reform Act of 1995, including in particular, statements regarding our guidance, outlook for future events, financial performance, customer demand, growth and profitability. In some cases, you can identify forward-looking statements by terminology such as “subject to,” “believes,” “anticipates,” “plans,” “expects,” “intends,” “estimates,” “may,” “will,” “should,” “can,” the negatives thereof, variations thereon, similar expressions, or discussions of strategy. All forward-looking statements are based upon management’s current expectations and various assumptions, but they are inherently uncertain, and Heelys may not realize its expectations and the underlying assumptions may not prove correct.  Heelys’ actual results and the timing of events could differ materially from those described in or implied by the forward-looking statements as a result of risks and uncertainties, including, without limitation, the fact that substantially all of Heelys’ net sales are generated by one product, Heelys’ intellectual property may not restrict competing products that infringe on its patents from being sold, continued changes in fashion trends and consumer preferences and general economic conditions, Heelys’ dependence on independent manufacturers, Heelys may not be able to successfully introduce new product categories, and additional factors which are detailed in Heelys’ filings with the Securities and Exchange Commission, including the Risk Factors contained in Heelys’ Annual Report on Form 10-K. Investors, potential investors and other readers are urged to consider these factors carefully in evaluating the forward-looking statements and are cautioned not to place undue reliance on such forward-looking statements. The forward-looking statements made herein are only made as of the date of this press release and Heelys undertakes no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.



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