HUNT VALLEY, Md.
May 23, 2011
/PRNewswire/ -- Systems Alliance Inc., a software development firm and systems integrator providing high-value Web, IT and business consulting services, today announced it developed and launched a microsite for WSFS Bank, the principal subsidiary of WSFS Financial Corporation (NASDAQ: WSFS). The new "
Switch to WSFS" website
anchors a cross-channel marketing campaign promoting the benefits of banking with WSFS, while highlighting the bank's strong local roots and world-class service.
"Exceeding our customer's expectations and delivering a high-quality experience through all our channels is the core of the WSFS Brand," said
Stephanie A. Heist
, Vice President, Communications, WSFS Bank. "The same can be said about Systems Alliance. Working on a tight timeframe, the Systems Alliance team rapidly designed and built a highly effective microsite that is helping people switch to WSFS Bank quickly and easily."
From the project kick-off meeting with the WSFS marketing team, to design, build-out and launch, Systems Alliance completed the WSFS project in less than two months. In addition to providing a full range of Web consulting, design, development and project management expertise, the Systems Alliance team also leveraged a software as a service (SaaS) version of its
SiteExecutive™ Web content management system
to accelerate site build-out and streamline ongoing content updates.
"From campaign microsites and keyword analysis to mobile-friendly websites, Systems Alliance excels at helping clients design, create and assess the effectiveness of their Web presence and digital marketing programs," said
, Vice President, Web Effectiveness Practice, Systems Alliance. "We're very pleased WSFS Bank engaged our team for this important project and look forward to helping them achieve even greater success in the future."
About SiteExecutive 2011 Web Content Management Software
SiteExecutive 2011 reduces the complexity, cost and effort of building highly effective, engaging Web properties. Selected by college and organizations of all sizes, SiteExecutive is available by perpetual license or software as a service (SaaS). It lets non-technical personnel create and publish Web content in real-time, while maintaining compliance with organizational processes, branding guidelines and industry best practices. To learn more, please visit:
About Systems Alliance
Systems Alliance, Inc., founded in 1993, is a
-based company that provides business and technology consulting services to leading corporate and public sector clients including American Public University, Baltimore County Government,
, Johns Hopkins Institutions, Modell's Sporting Goods and Random House. Systems Alliance has local offices in
. To learn more, visit:
SOURCE Systems Alliance Inc.