The case, :Julie Reese v. R.J. Reynolds, involves Julie Reese, who had her first cigarette in 1939 at age 10, and was a pack-a-day smoker of Camel and Kool cigarettes by the time she was 16. In 1994 she was diagnosed with laryngeal cancer and COPD.
After showing the jury television commercials and print advertisements from the period when Ms. Reese started smoking and switched brands, plaintiff attorney Jeffrey Sloman of the Ferraro firm said, "I agree, if somebody, with all the information out today and all the public service announcements, everything that's out today -- somebody who starts smoking now, really, would have a lot of gall to come in and blame the tobacco companies. But this was a different world then. And when Julie Reese started to smoke,
"What's unbelievable," said Mr. Sloman, "At this time, R.J. Reynolds and the other tobacco companies know in their internal documents that smoking causes cancer. They know. You heard Dr. Proctor pin the date to about 1955. They know, and they're putting commercials out about the fun of smoking, reassuring the public that everything's all right, creating controversy, instilling doubt. That's what makes this case so incredibly outrageous."Mr. Sloman described how Julie Reese visited a doctor in 1967 who told her that smoking was dangerous. But then, said Mr. Sloman, Ms. Reese sees an ad like the one he then displayed