This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Phoenix New Media Limited Held First Video Strategy Press Conference

BEIJING, May 20, 2011 /PRNewswire-Asia/ -- Phoenix New Media Limited ("PNM" or the "Company") (NYSE:FENG), a leading new media company in China, held its first video strategy press conference in Beijing on May 18th, 2011. During the press conference, PNM launched its "Project Fengming", in which it will implement a differentiated video business strategy by establishing an online viewing, aggregation and distribution platform for news and information videos.

Currently positioned as a comprehensive online video portal, the video channel of PNM features short-form news video clips. "News and information video clips comprise the majority of Chinese netizens' demand for online video consumption. According to a newly released report by CNNIC, 74.5% of online video users watched news videos online in 2010. We believe the CPM value of news and information videos is higher than that of movie and other entertainment video content. We also believe our video media strategy will further enhance PNM's advantages in content resources, organizational structure and high-end target user base, and create new monetization opportunities," said Mr. Liu Shuang, CEO of PNM.

As part of Project Fengming, PNM will cooperate with approximately 400 TV stations and streaming media production organizations to purchase professionally generated programs, and work with approximately 2,000 part-time video reporters to compile first-hand video news. At the same time, through strategic cooperation with other media, PNM will feed content to TV stations and distribute content on SNS websites.

Previously, the Company's video content was mainly from its parent company, Phoenix TV. As part of Project Fengming initiatives, PNM will source video content from more diversified sources.  For example, the Company has been working together with partners such as BBC and Liangyou to build a documentary database, which will contain approximately20,000 hours of documentaries by the end of 2011. In addition, PNM will self produce premium video programs under the brand name of "Phoenix Original".

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG

Markets

DOW 17,678.23 -40.31 -0.23%
S&P 500 2,056.15 -4.90 -0.24%
NASDAQ 4,863.3620 -13.1570 -0.27%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs