NEW YORK, May 19, 2011 /PRNewswire/ -- Harris Interactive® (NASDAQ: HPOL), a market leader in delivering innovative consumer insights in conjunction with Sybase (an SAP company), the global leader in mobile commerce services, today rang the closing bell at the New York Stock exchange as Harris launched its new mobile research capability. Harris becomes the first major consumer insights company to launch mobile research capabilities on each of the three primary mobile platforms.
Harris' new mobile capability will extend their ability to reach on-the-go consumers and improve the accuracy of the information provided to companies looking to understand consumer needs and behaviors. This capability complements its existing Research Lifestreaming capability of listening to consumer conversations using social media, as well as its longstanding ability to reach millions consumers using its online panel.
"It's an honor to join Sybase in ringing the closing bell at the New York Stock Exchange," said Jeni Lee Chapman, Executive Vice President at Harris Interactive. "Harris has always been a leader in reaching consumers , using the Internet, social media, and now all three major mobile phone platforms. No other marketing information company can match our breadth and digital reach for consumer opinions. "
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