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Inventure Foods Adds Caribbean Passion To Jamba® At-Home Smoothies Line

PHOENIX, May 17, 2011 /PRNewswire/ -- Inventure Foods, Inc. (NASDAQ: SNAK) has added a fourth flavor to its licensed line of Jamba ® All Natural Smoothies kits, with the introduction of its new Caribbean Passion ® at-home smoothies to select test markets last month. The Company expects Caribbean Passion to be available in grocery stores nationwide in June.

(Photo:   http://photos.prnewswire.com/prnh/20110517/DE03557 )

Caribbean Passion is a frozen, tropically inspired blend of luscious mango, strawberry and peach fruits, creamy non-fat yogurt, and a signature Jamba antioxidant Vitamin C boost. The non-fat yogurt contains passion fruit flavors that, when blended with the frozen fruit, provides a truly unique and great-tasting tropical smoothie. The new blend joins the rapidly growing grocery smoothie line that includes other Jamba Juice ® store favorites, such as Razzmatazz ®, Mango-a-Go-Go ® and Strawberries Wild ®. All four flavors of Jamba ® All Natural Smoothies ( www.athomesmoothies.com) retail for $2.99 - $3.49 per package.

Phoenix-based Inventure Foods launched the smoothie kit line under a licensing agreement with Jamba Juice Company (NASDAQ: JMBA), a highly recognized healthy, active lifestyle brand, in early 2010. In the brief period since Jamba ® All Natural Smoothies have launched into the marketplace, they have been added to more than 7,000 retail store freezer cases nationwide. Inventure continues to execute the national roll-out of Jamba All Natural Smoothies this month; the Company expects the number of retailers selling the at-home smoothie kit to nearly double by August.

Each serving of Jamba ® All Natural Smoothies contains a full serving of fruit and 100% daily value of Vitamin C. The smoothie blends are all-natural and made with no artificial flavors, colors or preservatives, no high-fructose corn syrup, and 0g of trans fat. Each 8-ounce package blends easily with apple juice to make two delicious 8-ounce, 120-calorie smoothies.

"The Caribbean Passion smoothie kits include real frozen strawberries, peaches, mangoes and just the right amount of passion fruit flavor," said Steve Sklar, senior vice president Marketing, Inventure Foods. "It's the perfect tropical flavor arriving just in time for the warmer summer months ahead."

The Jamba ® All Natural Smoothies product line marks the third successful licensing agreement for Inventure Foods. The Company remains focused on developing better-for-you, natural food solutions for health-conscious consumers.  

About Inventure Foods, Inc.

With manufacturing facilities in Arizona, Indiana and Washington, Inventure Foods, Inc. (NASDAQ: SNAK) is a marketer and manufacturer of Intensely Different™ food brands under a variety of owned or licensed brand names, including T.G.I. Friday's®, Poore Brothers®, Bob's Texas Style®, BURGER KING™, Boulder Canyon Natural Foods™, Tato Skins®, Rader Farms® and Jamba®. For further information about Inventure Foods, please visit www.inventurefoods.com.

Forward-Looking Statements

This press release (including information incorporated or deemed incorporated by reference herein) contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are those involving future events and future results that are based on current expectations, estimates, forecasts, and projections as well as the current beliefs and assumptions of our management. Words such as "outlook", "believes", "expects", "appears", "may", "will", "should", "anticipates", or the negative thereof or comparable terminology, are intended to identify such forward-looking statements. Any statement that is not a historical fact, including estimates, projections, future trends and the outcome of events that have not yet occurred, is a forward-looking statement. Forward-looking statements are only predictions and are subject to risks, uncertainties and assumptions that are difficult to predict. Therefore actual results may differ materially and adversely from those expressed in any forward-looking statements. Factors that might cause or contribute to such differences include, but are not limited to, those discussed under the section entitled "Risk Factors" in our reports filed with the SEC. Many of such factors relate to events and circumstances that are beyond our control. You should not place undue reliance on forward-looking statements. The Company does not assume any obligation to update the information contained in this press release.

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