This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Lands' End Launches National Swimsuit Confidence Week

DODGEVILLE, Wis., May 16, 2011 /PRNewswire/ -- Memorial Day weekend marks the start of summer fun and the swimsuit season for many.  However, according to a recent survey conducted by Lands' End, some women actually sit on the sidelines of summer due to lack of swimsuit confidence.  Almost three-quarters of those surveyed (74 percent) confess to missing out on water activities due to lack of swimsuit confidence, while 68 percent often refuse to even get up off the beach chair or towel.  To help women boost swimsuit confidence and join in summer fun, Lands' End, together with hundreds of real women, will launch the first National Swimsuit Confidence Week May 23 – 27, 2011.  The weeklong movement was created to celebrate women of all shapes and sizes as well as educate and inspire them to embrace their swimsuit beauty and have fun this summer.  


Lands' End has partnered with Curvy Girl Guide (, a collaborative website of 21 writers, to kick off the campaign.  On May 23, 2011, the 21 Curvy Girl writers will inspire women across the country by posing and posting photos at in their 2011 Lands' End swimsuit.  All women are encouraged to join in the inspiring effort and are invited to include their photos on the Lands' End Facebook Fan Page.

"At Lands' End, we know the one thing that really makes a woman beautiful in a swimsuit – that's confidence," said Erin McCormick, swimwear merchandise manager, Lands' End.  "Each year, we help millions of women boost swimsuit confidence by offering swimsuits in a wide range of sizes to fit, flatter and provide various levels of coverage."

The survey found almost all women (99 percent) believe a suit that fits in all of the right places is important to swimsuit confidence. With swim collections to fit and flatter every body type, Lands' End is a leading authority when it comes to helping women feel confident in swimwear.   The company offers a vast selection of swimsuits in sizes ranging from regular and petite to plus sizes as well as a variety of coverage options, including one- and two-piece swimsuits, tankinis, swim skirts and even swim dresses.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free


Chart of I:DJI
DOW 16,776.43 +304.06 1.85%
S&P 500 1,987.05 +35.69 1.83%
NASDAQ 4,781.2640 +73.4890 1.56%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs