This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Budweiser Gives Fans Worldwide A Shot At The Big Time

BRUSSELS, May 16, 2011 /PRNewswire/ -- Step aside ballroom dancers, jungle survivors and cake decorators. Building on the success of Bud United: Bud House , the ground breaking online reality show during the 2010 FIFA World Cup™, Budweiser is now taking the concept to the next level.   Bud United presents: The Big Time is the reality show everyone will want to star in – a global program that will fulfill young adults' dreams from racing professional racecar drivers and suiting up for a global soccer powerhouse to pitching for a professional baseball team or even walking the catwalk alongside legendary supermodels.  Not only will fans have the chance to live their Big Time dreams, Budweiser has also enlisted stars and star teams to coach and mentor fans as they get their shot at the Big Time.  

Cast via Budweiser's social media sites, including Facebook and Renren, Bud United presents: The Big Time will give millions of people from around the globe the chance to participate in an once-in-a-lifetime opportunity to make their Big Time dreams come true, and, for some lucky winners, to star in the show, be mentored by their heroes and change their lives forever.  

A creative team led by @radical.media, an Emmy and Academy Award winning global entertainment company creating some of the world's most innovative content, and Co-Executive Producer of The Amazing Race and six-time Emmy Award winner, Evan Weinstein, are partnering with Budweiser to produce the show, which will be distributed globally by FremantleMedia Enterprises.

"Talk about a dream project," said Chris Burggraeve, Chief Marketing Officer of Anheuser-Busch InBev. "We want to leverage Budweiser's unparalleled access to international sports, entertainment and lifestyle assets to give our fans around the world the shot of a lifetime.  Working with our partners, @radical.media and reality TV guru Evan Weinstein, we'll bring Big Time dreams to life on an unprecedented global stage."

Jason Warner, Global Vice President for Budweiser, added, "In 2010, we introduced Bud United, a proprietary global experiential platform connecting consumers' passion points with the brand.  As official sponsor of the 2010 FIFA World Cup™ we connected with consumers on their number one passion point – football – through Bud United: Bud House.  Fans around the world loved the concept, so in 2011, we're going bigger and better, engaging consumers across multiple passion points and bringing their Big Time dreams to life.  Whether someone is passionate about music, football, cooking or car racing, Budweiser is giving fans a shot to make it big, and supporting them on their journey with expert advice from celebrity mentors."

Individuals from all over the world – regardless of their location – have the opportunity to be selected for the global show by submitting a casting application online from May 16th until June 29th at www.Facebook.com/BudUnited or in China at http://page.Renren.com/600009537.

Based on the casting videos, Budweiser fans will be selected to take part in the global show.  Four passionate fans from around the globe will be chosen to compete for their shot at the Big Time in their dream scenario.  Each episode will focus on a different Big Time dream, such as becoming a Big Time racecar driver with the help of Kevin Harvick or taking to the kitchen of an award-winning Las Vegas restaurant with the help of celebrity chef Hubert Keller.  A special episode will see participants from around the world come together to bring AB InBev's dream to be the Best Beer Company in a Better World to life via Budweiser.

"I love this concept," Weinstein said.  "Watching everyday people from around the world score a once-in-a-lifetime shot to achieve their dreams.  That kind of passion and drama will get viewers around the globe cheering."

1 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG

Markets

DOW 17,712.66 +34.43 0.19%
S&P 500 2,061.02 +4.87 0.24%
NASDAQ 4,891.2190 +27.8570 0.57%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs