This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

The 5 Dumbest Things on Wall Street: May 13

3. Skechers' Skinny Shoes for Girls

For the shoe industry, marketing "magic shoes" is a part of its sole. Sorry, soul. This pair makes you run faster. These help you jump higher. And so on.

But the industry stumbled upon the ultimate gimmick with the introduction of so-called toning shoes, and kudos go out to Skechers (SKX - Get Report) for pushing the concept to the apex of ridiculousness.

Skechers has decided to bring the widely discredited toning shoes to those who surely need it most - little girls. Skechers Shape-Ups for girls come in sizes 2-6, perfect for those pre-diabetic fatties in preschool to grade school. Never mind that the shoes don't so much, you know, work or that by that fact Skechers is perhaps trivializing the seriousness of a growing childhood obesity epidemic in order to make a few bucks.

Skechers didn't want to go and call little girls fat. Instead, they were more subtle with the product's introductory cartoon. It features a lively all-girl band, all rail thin of course, who bounce to and fro. More importantly, they are "looking good and having fun" while three winded boys dressed as a cupcake, an ice cream cone and a hot dog attempt to keep up.

According to the Centers for Disease Control and Prevention, approximately 17% of kids between the ages of 2 and 19 are obese. That's about 12.5 million kids. That's a real problem that needs real solutions.

Skechers suggesting that they're offering even a sliver of a solution to the problem is laughable. Allowing them to run a cartoon commercial aimed at young girls that tacitly suggests their magic shoes will keep them fit without a healthy diet and regular exercise, that should be criminal.
3 of 6

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $110.78 0.36%
BSX $17.07 0.89%
CMCSA $59.62 1.97%
CVX $84.03 3.04%
GOOG $641.47 2.32%


Chart of I:DJI
DOW 16,776.43 +304.06 1.85%
S&P 500 1,987.05 +35.69 1.83%
NASDAQ 4,781.2640 +73.4890 1.56%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs