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First Financial Bankshares Announces New Location In Grapevine, Texas

ABILENE, Texas, May 12, 2011 /PRNewswire/ -- First Financial Bank, N.A., Southlake, today announced plans to build a new bank location in Grapevine, Texas. First Financial Bank Southlake is a subsidiary of First Financial Bankshares, Inc. (Nasdaq: FFIN).  

In making the announcement, Mark Jones, President and CEO of First Financial Bank, N.A., said the new bank will be located at 1015 Northwest Highway.  Groundbreaking for the new location, which is pending regulatory approval, is expected to take place in early summer with an anticipated opening date sometime during the first quarter of 2012.

"With the move of our Southlake location from the intersection of State Highway 114 and Southlake Boulevard to 151 West Southlake Boulevard in June, we want to provide a more convenient location for our Grapevine customers," Jones said. "Our drive-in at our current location in Southlake will remain open until we open the Grapevine bank to ensure that we take continuous care of our customers."  

The new location will be a 3,000 square foot facility with four drive-in lanes and a full-service, deposit-capable, state-of-the-art ATM.  The bank will be fully staffed to accommodate all deposit and loan services.

"We have a very solid customer base in Grapevine and we certainly want to make sure our existing customers have this very convenient location to enhance their bank experience," said F. Scott Dueser, President and CEO of First Financial Bankshares, Inc.  " Grapevine is a very vibrant market and we will be able to take advantage of the growth in the market with this new location."

First Financial Bank Southlake operates offices in Southlake, Keller, Trophy Club, Bridgeport, Boyd and Decatur.  First Financial Bankshares is a financial holding company that operates 11 separately chartered banks with 52 locations in Texas. The other bank subsidiaries are First Financial Bank, N.A., Abilene, Albany, Clyde, Moran and Odessa; First Financial Bank, N.A., Cleburne, Burleson, Alvarado, Midlothian and Crowley; First Financial Bank, N.A., Eastland, Ranger and Rising Star; First Financial Bank, Hereford; First Financial Bank, Huntsville; First Financial Bank, N.A., Mineral Wells; First Financial Bank, N.A., San Angelo;  First Financial Bank, N.A., Stephenville, Granbury, Glen Rose and Acton; First Financial Bank, N.A., Sweetwater, Roby, Trent and Merkel;  First Financial Bank, N.A., Weatherford, Willow Park, Aledo, Brock and Fort Worth.  The Company also operates First Financial Trust & Asset Management Company, N.A., with seven locations and First Technology Services, Inc., a technology operating company.

First Financial Bankshares is listed on The NASDAQ Global Select Market under the trading symbol FFIN. For more information about First Financial Bankshares, please visit our website at http://www.ffin.com.

Certain statements contained herein may be considered "forward-looking statements" as defined in the Private Securities Litigation Reform Act of 1995.  These statements are based upon the belief of the Company's management, as well as assumptions made beyond information currently available to the Company's management, and may be, but not necessarily are, identified by such words as "expect", "plan", "anticipate", "target", "forecast" and "goal".  Because such "forward-looking statements" are subject to risks and uncertainties, actual results may differ materially from those expressed or implied by such forward-looking statements.  Factors that could cause actual results to differ materially from the Company's expectations include competition from other financial institutions and financial holding companies; the effects of and changes in trade, monetary and fiscal policies and laws, including interest rate policies of the  Federal Reserve Board; changes in the demand for loans; fluctuations in value of collateral and loan reserves; inflation, interest rate, market and monetary fluctuations; changes in consumer spending, borrowing and savings habits; and acquisitions and integration of acquired businesses, and similar variables.  Other key risks are described in the Company's reports filed with the Securities and Exchange Commission, which may be obtained under "Investor Relations-Documents/Filings" on the Company's Web site or by writing or calling the Company at 325.627.7155.  Except as otherwise stated in this news announcement, the Company does not undertake any obligation to update publicly or revise any forward-looking statements because of new information, future events or otherwise.

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