This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Bluefly's Summer 2011 Collection Was Shot Entirely On Water. (Photo: Business Wire)

Stocks in this article: BFLY

Perfectly timed to the climb in temperature (finally!), (NASDAQ Capital Market: BFLY) has launched its summer 2011 collection today. Fashionistas can now shop the season’s trendiest designer fashion and accessories at 20-40% off retail prices—including an exciting assortment of over 300 new luxury designer accessories.

Bluefly's summer 2011 collection was shot entirely on water. (Photo: Business Wire)

Bluefly's summer 2011 collection was shot entirely on water. (Photo: Business Wire)

Cartier’s ‘Marcello Bag’—which has been spotted on the arms of style stars Kim Kardashian, Blake Lively, Halle Berry, and Cindy Crawford—is sure to fly off Bluefly’s virtual shelves. Also available are Botkier bags; a first time addition to the site. On the ready-to-wear front, Bluefly introduces summer’s must-have maxi in every incarnation, from floor-sweeping dresses to endless flowing skirts; while men can look forward to bright golf plaids, cotton suits, and seersucker shorts in keeping with the color and preppy trends dominating summer menswear. Of course, fashionistas can continue to look to Bluefly for the perfect assortment of summer-friendly wear-to-work staples.

“With the welcome change in season,” observes Bluefly CMO Bradford Matson, “we are thrilled to bring our customers a hot summer collection of all the designer pieces and trends they’ve been waiting to wear.” He adds of the summer visuals which evoke a blue water fantasy, “We wanted people to feel the abandon of a tropical escape.”

The summer 2011 collection was shot entirely on water by renowned fashion photographer Frej Hedenberg (a recipient of Surface Magazine’s Avant Guardian award for innovation in fashion photography); featuring models Chrishell Stubbs, Nika Lauraitis, and Andre D.

About Bluefly, Inc.:

Founded in 1998, Bluefly Inc. (NASDAQ Capital Market: BFLY) is a leading online retailer of designer brands, fashion trends and superior value. Bluefly is headquartered at 42 West 39th St. in New York City, in the heart of the Fashion District. For more information, please visit:

Tags: Bluefly, Summer 2011, Cartier ‘Marcello Bag’, Botkier, Maxi dresses, Wear to Work, Bradford Matson, Chrishell Stubbs, Nika Lauraitis, Andre D.

1 of 2

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,778.15 +421.28 2.43%
S&P 500 2,061.23 +48.34 2.40%
NASDAQ 4,748.3960 +104.0840 2.24%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs