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Studio Moderna Partners With Global Growth Investor General Atlantic

About Studio Moderna Group

Founded in 1992, Studio Moderna is the leading multi-channel e-commerce and direct to consumer platform in the fast growing markets of Central and Eastern Europe (CEE), Russia and Turkey. The Company's platform targets over 400 million consumers in 21 countries and incorporates a vertically integrated, multi-channel sales, media, marketing and distribution model making Studio Moderna the ideal partner for brands aiming to reach its fast-growing markets. Studio Moderna develops and adapts product offerings to meet local market needs and employs its proven platform to market and sell proprietary and third party products to consumers. To learn more about Studio Moderna, see: www.studio-moderna.com.

About General Atlantic

GENERAL ATLANTIC is a leading global growth equity firm providing capital and strategic support for growth companies. GA combines a collaborative global approach, sector specific expertise, long-term investment horizon and a deep understanding of growth drivers to partner with great management and build exceptional businesses worldwide. Established in 1980, GA manages approximately $17 billion in capital and has more than 75 investment professionals based in Greenwich, New York, Palo Alto, London, Dusseldorf, Hong Kong, Beijing, Mumbai and Sao Paulo. For further information and a listing of GA's public and private portfolio companies, see: www.generalatlantic.com.

About Insight

Founded in 1995, Insight Venture Partners is a leading growth-oriented, entrepreneur-focused private equity and venture capital firm focused on expansion and late stage investments in the global software, Internet and data services industries. With over $5 billion raised since inception for minority and majority investments, a team of experienced software and Internet investors, a large network of technology experts and a dedicated group of operating executives, Insight provides strong support to its portfolio to help management build extraordinary businesses. Headquartered in New York, Insight invests a significant percentage of its capital globally. www.insightpartners.com

About Templeton

Templeton Strategic Emerging Markets Fund III ("TSEMF III"), a Limited Duration Company incorporated in the Cayman Islands and available only to institutions and sophisticated investors makes strategic investments throughout emerging markets. TSEMF III is managed by Templeton Asset Management Ltd ("TAML"), which has 15 offices located throughout emerging markets. TAML's emerging markets investment team is headed by Dr. Mark Mobius and manages approximately US$50 billion as of March 31, 2010. TAML is a subsidiary of Franklin Resources, Inc. (FRI) (NYSE: BEN), a global investment management organization operating as Franklin Templeton Investments. The San Mateo, California-based company has more than 50 years of investment experience and approximately $703 billion in assets under management as of 31 March 2011.

About JH Partners

JH Partners is a San Francisco-based private equity firm focused on investments in growth-oriented middle-market consumer products and services companies. JHP distinguishes itself among private equity firms in that each of its principals has senior-level operating experience building middle-market consumer-related businesses and brands. JH Partners currently manages approximately $1 billion in private equity commitments across three funds. www.jhpartners.com

Media Contacts:

MHP Communications (on behalf of Studio Moderna) Robert Roessler robert.roessler@mhpc.com+44 20-3128-8592

For General Atlantic Pat Hedley phedley@generalatlantic.com +1 203-629-8658

MHP Communications (on behalf of General Atlantic) Shona Prendergast shona.prendergast@mhpc.com +44 20-3128-8584

For Insight Venture Partners Erica Harris eharris@insightpartners.com+1 212 230 9276

For Templeton Strategic Emerging Markets Fund III Bill Weeks, Franklin Templeton Investments bweeks@frk.com +1 212 632-3204

SOURCE Studio Moderna Holdings B.V.

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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