The week-long study was carried out in China’s major city and included all media platforms. In terms of reach, subway and bus TV was ranked number three, right behind the country’s most important TV station CCTV-1 and CCTV-3.
As the market of VisionChina’s nationwide mobile TV media network mature, more third party research study is being conducted. These studies consistently support VisionChina’s intent to establish industry standard and also highlight the effectiveness and reach of our platform enhancing our growth processes.
In terms of new revenue stream growth, in recent years we have seen a surge in new types of internet-based businesses such as social networking, group (inaudible) and video share website. These types of companies promote their brands and products aggressively across various channels. Without vast reach, high conversion rates of viewership to transaction, accurate targeting and massive coverage that reaches hundreds of millions of commuters daily, VisionChina has become a beneficiary of the growing advertising spending related to these emerging businesses.
We have seen revenue growth potential in IT and internet advertising spending verticals as a result of recent placements by these new brands.As discussed in previous quarter, VisionChina has established cooperation with various leading satellite TV stations around China. By leveraging these relationships to broadcast highly rated and custom tailored content from these stations, VisionChina is creating secondary advertising sales opportunities for programming. We are also actively working with our satellite TV partners to promote trailers for top rated shows such as one called Happy Girls, which is a hit on Hunan Satellite TV to be played on our bus and subway networks.Leveraging VisionChina’s highly effective broadcasting capability to support their marketing campaign, these satellite TV stations are able to influence audiences’ brand perception and increase viewer ratings. We are confident that these partnerships will become another revenue growth area for VisionChina.
Select the service that is right for you!COMPARE ALL SERVICES
Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
- Weekly roundups
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Upgrade/downgrade alerts
Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.
- Diversified model portfolio of dividend stocks
- Alerts when market news affect the portfolio
- Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.
- Real Money + Doug Kass Plus 15 more Wall Street Pros
- Intraday commentary & news
- Ultra-actionable trading ideas
Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.
- 100+ monthly options trading ideas
- Actionable options commentary & news
- Real-time trading community
- Options TV