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The Venetian And The Palazzo Las Vegas Kick Off New Alliance With IHG In Unexpected And Extraordinary Ways And Welcomes "The Ellen DeGeneres Show" To Celebrate

Stocks in this article: IHG LVS

ATLANTA, May 4, 2011 /PRNewswire/ -- The Ellen DeGeneres Show today helps IHG (InterContinental Hotels Group) and Las Vegas Sands Corp. (NYSE: LVS) celebrate the launch of The Venetian and The Palazzo as the first-ever InterContinental Alliance Resorts. To commemorate this fitting partnership and encourage consumers to start taking advantage of the extraordinary benefits of the alliance, talk show host Ellen DeGeneres welcomed the 'first' InterContinental Alliance Resort guests by serving as celebrity concierge for the day.

The humorous segment airs on The "Ellen DeGeneres Show" Wednesday, May 4th, and will show viewers just how easy it is to start earning and burning IHG's Priority Club points at The Venetian and The Palazzo and global hotel destinations beyond the Las Vegas Strip. As "Celebrity Concierge," DeGeneres welcomed four lucky bachelorettes to check into the newly formed InterContinental Alliance Resorts, and showed them the access and benefits they receive at The Venetian and The Palazzo just by simply being a member of Priority Club Rewards, IHG's guest loyalty program. Ellen gives the bachelorettes the VIP treatment with drinks and dancing by the pool, a relaxing gondola ride and even hit the slot machines. Guests in Vegas were not the only ones to be part of the action; Ellen also surprised the entire studio audience of "The Ellen DeGeneres Show" with a complimentary two-night stay at either The Venetian or The Palazzo.

As InterContinental Alliance Resorts, The Venetian and The Palazzo are now affiliated with the InterContinental Hotels & Resorts global portfolio. They will maintain their brand identity, yet are established as InterContinental Alliance Resorts on property and via various marketing channels, including www.intercontinental.com, where guests can book a suite at The Venetian or The Palazzo, just like they would any other InterContinental Hotel or Resort. The resorts, both of which have earned the AAA Five Diamond rating and a four-star rating from Forbes, are the perfect fit for the InterContinental Hotels & Resorts brand and provide the "in the know" experience that InterContinental guests have come to expect.

"Our guests earn a significant amount of Priority Club points when they're staying at our hotels for business travel," said Eric Pearson, chief marketing officer, the Americas, IHG.  Overwhelmingly, they want to redeem those points for a fun and relaxing vacation, and now with InterContinental Alliance Resorts we can offer two-award winning flagship resorts in one of the world's most dynamic destinations."

This new alliance brings together two world-class leaders in the global hospitality industry. It also offers extraordinary benefits to both guests at The Venetian and The Palazzo and to members of IHG's Priority Club Rewards program, the world's largest hotel loyalty program with 56 million members.

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