This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

5 Cars Put GM in Driver's Seat

Stocks in this article: GM F TM

Buick Regal
For roughly six years, GM's Buick brand took one of its most recognizable marques and threw it onto the scrapheap in favor of a newer, more costly Lacrosse. Consumers have been spending the entire year since the Regal's relaunch telling GM how bad a move that was.

In the Regal's first year in the lineup, its sales have already eclipsed those of the midsized Lucerne and are eating into sales of its Lacrosse replacement, whose numbers are down 5.1% this year. That's just fine by Buick, which cites Regal as one of the biggest reasons Buick sales are up 51% from last April and 35% year over year. More importantly, GM credits the Regal for bringing 40% of Buick's new customers over from non-Buick brands.

"For Regal and the Buick brand, that's been huge," says Edmunds' Drury. "It's really helped carve their image."

That image is quickly shifting from Great American Retirementmobile to all-around luxury competitor. It was a different game when the Regal and its ilk looked at Ford's boatish Lincolns and Chrysler's luxury liners as the primary competition a generation ago, but with Toyota and Lexus' luxury share looking vulnerable and other high-end imports pricing themselves above some consumers' heads, a $26,000 base-model Regal with stability control; dual-zone climate control; a seven-speaker entertainment system with XM Radio, Bluetooth and USB connections; heated power seats; and 30 miles to the gallon on the highway starts to look like a sweet deal.

Perhaps that's why GM stacks the Regal and its power features and OnStar package against such competitors as the Audi A4, Acura TSX and Volkswagen CC and, in more than a few instances, comes up with more bang for the buck. It's a brand with bigger aspirations than being the shiniest toy in the luxury bargain bin.

"GM now able to pick out models that they want to make the flagship models," TrueCar's Schaffels says. "The Regal is one of the first cars in the Buick line where GM is seriously aiming at the luxury import competition."

3 of 6

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 18,030.21 +6.04 0.03%
S&P 500 2,081.88 -0.29 -0.01%
NASDAQ 4,773.4720 +8.0480 0.17%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs