Today, selling out is a bit more seamless. Product placement, a mainstay of movies and TV shows, has wedged itself into the lyrics of popular songs.
In many cases, brand-name dropping is an artistic choice. Janis Joplin's pleas for a Mercedes Benz, Paul Simon's memories of Kodachrome and any number of cars mentioned by the Beach Boys, for instance.
Increasingly, companies are trying to pay performers for shout-outs. It is also no mystery that some singers and rappers do it willingly, fishing perhaps for an endorsement deal.Sometimes it is far more innocent: the need to complete a rhyme or use a familiar point of reference. The following are 10 brands, and performers, who have benefited from corporate shout-outs: