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The user-generated contest will be promoted on-air, online and extensively on Facebook, encouraging car enthusiasts to upload photos of their tuner cars for judging. The online community at mun2.tv and on Facebook will then vote to determine the winner of the best car, who will be awarded cash and a trip to the largest tuner car auto show in the country.
Valvoline is one of the sponsors that recently signed on to be a part of mun2's first-ever bilingual scripted drama series, "RPM MIAMI," where young Latinos will struggle to make something of themselves by day and reign the underground racing scene by night. Valvoline NextGen™ – a revolutionary motor oil that is 50 percent recycled and made from a breakthrough process that exceeds industry standards – will be organically integrated into the show through a Valvoline NextGen™ branded garage.
"This is mun2′s most ambitious original production to date, and the advertising community has taken notice of our investment and commitment by participating in what is the largest and most robust partnership integration in our network's history," said
Dan Lovinger, Executive Vice President of Advertising Sales & Integrated Marketing, Telemundo Communications Group.
Valvoline also is launching an exclusive digital integration on mun2.tv, providing viewers and car enthusiasts access to exclusive secret scenes that will not air on television, episode recaps featuring the hottest models, behind the scenes footage, and nearly a dozen slideshows featuring high quality images of the production process.