This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Food Trucks Are on a Roll, Despite Paperwork

It's one reason why L.A. led the way in food truck innovations. In the past most L.A. food trucks were akin to the Mexican taco vendors, Geller says, but Kogi re-set the standard in 2008-09 by offering cheap fusion Korean barbecue and Mexican dishes and using Twitter to alert customers where they would stop each day.

"There are some trucks that don't have a lot of Twitter followers and rely more on being at the right place," Geller says. "They're never going to do as well as the ones that have Twitter."

It's important for food truck owners to expect the unexpected, Hunt says.
The ability to be flexible and to be "light on your toes" is imperative when running a food truck or cart, says Cake & Shake co-owner Derek Hunt.

Cake & Shake's original cart was in Washington Square Park (the second is in front of the Metropolitan Museum of Art) but is becoming a roaming city cart -- of course requiring a new permit -- as a result of continued construction in the famous park and disappointment in results there.

"That location has not turned out to be what we intended. That location goes in ebbs and flows, and what we need is something a little more consistent. We're going to reposition ourselves and have another cart moving around town that it can be in significant revenue-generating areas," Hunt says.

Traditional business models are unlikely to succeed in this unique industry, and it's important to be flexible.

During one winter blizzard, Hunt decided he was indeed going to open the next day. Instead of using his van to carry products to the cart, he shuttled food products with his four-wheel drive vehicle.

"I was the only [cart] probably in New York City," he says. "I didn't see anyone else that day, and we made a killing because every child was out of school and every adult was out of work and everyone wanted a hot cup of coffee."
3 of 4

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $118.03 0.00%
FB $105.41 0.00%
GOOG $748.15 0.00%
TSLA $229.64 0.00%
YHOO $33.16 0.00%


Chart of I:DJI
DOW 17,813.39 +1.20 0.01%
S&P 500 2,088.87 -0.27 -0.01%
NASDAQ 5,116.1430 +13.3350 0.26%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs