This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

10 Sleazy Moves by Everyday Companies

GoDaddy, go away
GoDaddy, an Internet registration company that also hosts websites, is known for its raunchy ads.

CEO Bob Parsons also sparked outrage in early April for posting videos of himself shooting an elephant while on safari in Zimbabwe. "Everybody is focused on shooting the elephant, but it's completely out of context," he complained. "It's as though I shot it in a zoo or something."

But the sleaze we're looking at is GoDaddy not delivering on promised sleaze.

For years, GoDaddy, particularly with its Super Bowl ads, has made a big fuss about how its full, unedited commercials can't get past censors. To see the sexy, no-holds-barred, adults-only content, you have to visit its website.

If you do visit, lured by hopeful thoughts of Danica Patrick, you will find, well, not much -- just a few extra seconds of material, a bad joke or two and a lame "conclusion." Nothing impresses as being very scandalous at all.

At one time, it was a tactic that surely worked, driving hordes to hunt and peck the address. But now, year after year with the same gimmick, does anyone really care?

Is this really such a bad thing? Maybe not, but the sleaze sells approach has opened a Pandora's box. Now, every Super Bowl season is littered with companies intentionally trying to be rejected so they too can claim they are "too hot for TV" and sucker mass media into giving them the sort of publicity money couldn't buy.

-- Written by Joe Mont in Boston.



>To contact the writer of this article, click here: Joe Mont.

>To follow the writer on Twitter, go to http://twitter.com/josephmont.

>To submit a news tip, send an email to: tips@thestreet.com.

RELATED STORIES:



Get more stock ideas and investing advice on our sister site, Stockpickr.com.

11 of 11

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG
AAPL $132.74 1.90%
APP $0.64 -0.64%
ANF $22.91 0.22%
BP $43.54 0.20%
BBY $35.49 0.28%

Markets

DOW 18,120.01 +39.87 0.22%
S&P 500 2,119.90 +2.21 0.10%
NASDAQ 5,095.0550 +2.97 0.06%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs