NEW YORK ( TheStreet) -- Take Two Interactive (TTWO - Get Report) introduced its edgy L.A. Noire title last week at an unusual venue for a video game: the Tribeca Film Festival, a 10-year old exclusive event co-founded by Robert De Niro known for top-tier celebrity sightings and a wild mix of alternative, documentary and feature films.
The first video game ever to debut at the festival, L.A. Noire marks a risky departure for Take Two, the publisher of huge-selling games like the Grand Theft Auto franchise.
The new game's focus on investigations and mystery-solving might bore core gamers used to titles centered around fast-paced shootings and stabbings, and few titles outside this action-oriented genre have succeeded, with the exception of sports games and brands like Super Mario, say analysts.
|Rockstar Games' L.A. Noire title|
But for Take Two,
L.A. Noire is all about appealing to an audience outside of hardcore gamers, an effort to continue its sales and stock growth momentum in an industry that is
experiencing a dramatic shift away from software sales driven primarily by brick-and-mortar stores.
"Whether or not this game is for everyone we don't know, but we do know that if its drive-somewhere-and-shoot-someone, it's not interesting," said Rob Nelson, art director at Rockstar Games, the Take Two subsidiary responsible for L.A. Noire.