NEW YORK (TheStreet) -- Take Two Interactive (TTWO) introduced its edgy L.A. Noire title last week at an unusual venue for a video game: the Tribeca Film Festival, a 10-year old exclusive event co-founded by Robert De Niro known for top-tier celebrity sightings and a wild mix of alternative, documentary and feature films.
The first video game ever to debut at the festival, L.A. Noire marks a risky departure for Take Two, the publisher of huge-selling games like the Grand Theft Auto franchise.
The new game's focus on investigations and mystery-solving might bore core gamers used to titles centered around fast-paced shootings and stabbings, and few titles outside this action-oriented genre have succeeded, with the exception of sports games and brands like Super Mario, say analysts.
|Rockstar Games' L.A. Noire title|
But for Take Two, L.A. Noire is all about appealing to an audience outside of hardcore gamers, an effort to continue its sales and stock growth momentum in an industry that is experiencing a dramatic shift away from software sales driven primarily by brick-and-mortar stores.
"Whether or not this game is for everyone we don't know, but we do know that if its drive-somewhere-and-shoot-someone, it's not interesting," said Rob Nelson, art director at Rockstar Games, the Take Two subsidiary responsible for L.A. Noire.
Select the service that is right for you!COMPARE ALL SERVICES
Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
- Weekly roundups
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Upgrade/downgrade alerts
Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.
- Diversified model portfolio of dividend stocks
- Alerts when market news affect the portfolio
- Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.
- Real Money + Doug Kass Plus 15 more Wall Street Pros
- Intraday commentary & news
- Ultra-actionable trading ideas
Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.
- 100+ monthly options trading ideas
- Actionable options commentary & news
- Real-time trading community
- Options TV