This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

PRIMEDIA Reports First Quarter 2011 Results

PRIMEDIA Inc. ( NYSE: PRM), a leading provider of Internet, mobile and print platforms that provide renters and new home buyers with the information and tools they need to find the ideal place to live, today reported results for the first quarter ended March 31, 2011.

First Quarter Highlights
  • Total revenue of $54.0 million, a $5.3 million decrease compared to first quarter 2010.
  • Apartments revenue of $45.4 million, a $3.8 million decrease compared to first quarter 2010.
  • Adjusted EBITDA of $17.4 million, a $1.7 million increase compared to first quarter 2010.
  • Adjusted EBITDA margin increased to 32.3% from 26.6% for first quarter 2010.
  • Income from continuing operations increased $3.3 million to $5.8 million, or $0.13 per common share.
  • Net income of $4.7 million, or $0.11 per common share.
  • Free Cash Flow improved $12.8 million to $5.3 million.

Adjusted EBITDA and Free Cash Flow are non-GAAP financial measures that are described and reconciled to the corresponding GAAP measures in the accompanying Financial Tables.

“During the first quarter of 2011, we continued to execute on our strategic plan by growing our consumer audience, maximizing the leads we provide to our advertiser clients, expanding our client count and streamlining our cost structure,” said Charles Stubbs, president and Chief Executive Officer of PRIMEDIA.

“As a result, our Apartments/Rentals Network of sites continues to be ranked ‘#1 in renter traffic’ among its competitors, averaging over 5 million monthly unique visitors and over 10 million monthly visits during the quarter.* Apartments, our primary business, increased the number of apartment communities served by 2.7%, compared to first quarter 2010, and we increased the average monthly digital leads per community by over 20% compared to first quarter 2010. Consistent with our digital strategy, more than 85% of the leads we deliver to our advertiser clients are now derived from our websites and mobile applications.

1 of 8

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $94.02 -2.67%
FB $104.07 -5.81%
GOOG $683.57 -3.45%
TSLA $162.60 -7.26%
YHOO $27.97 -4.05%


Chart of I:DJI
DOW 16,204.97 -211.61 -1.29%
S&P 500 1,880.05 -35.40 -1.85%
NASDAQ 4,363.1440 -146.4150 -3.25%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs