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About Rakuten

Rakuten, Inc. (JASDAQ: 4755), is one of the world's leading Internet service companies, providing a variety of consumer and business-focused services including e-commerce, travel, banking, securities, credit card, e-money, portal & media, online marketing and professional sports. Rakuten is expanding globally and currently has operations throughout Asia, Western Europe and North America.  Founded in 1997, Rakuten is headquartered in Tokyo, generating $36 billion in annual gross transaction volume, and has more than 10,000 employees worldwide. For more information, visit http://global.rakuten.com/group/.

1. Survey methodology

Toluna, Inc. fielded the study on behalf of Buy.com on April 15, 2011 via its online omnibus service, interviewing a nationwide sample of 1,037 adults aged 18 years and older.  Data were weighted using propensity score weighting to be representative of the total U.S. adult population on the basis of region, age within gender, education, household income, race/ethnicity, and propensity to be online.  Data for questions related to online use or behaviors were weighted specifically to the respective "online" populations.  No estimates of theoretical sampling error can be calculated; a full methodology is available.

SOURCE Buy.com

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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