Zuoan Fashion Limited (NYSE: ZA) (“Zuoan” or the “Company”), a leading design-driven fashion casual menswear company in China, today announced that it was exclusively chosen by the China Fashion Designers Association to serve as the sole China representative at the Bangkok International Fashion Fair & Bangkok International Leather Fair 2011 (BIFF & BIL 2011), to be held April 20- 24, 2011 at Challenger Hall 2 -3, IMPACT Muang Thong Thani, Thailand. As part of this event, Zuoan will participate in a high profile fashion show that will take place as a special event within the BIFF & BIL 2011 fair.
BIFF & BIL is regarded as ASEAN’s foremost fashion sourcing and networking platform. It is comprised of local and overseas fashion professionals who enjoy sourcing and networking with over 1,000 fashion-related exhibitors.
Zuoan will display a special collection designed to match the Company’s theme of "Above all Boundaries" at the exhibition fashion show taking place on April 21 st. This collection will be displayed together with a variety of fashion collections from other overseas designers to showcase ASEAN’s innovative and creative design strengths.
James Hong, Founder, Chairman, CEO and Chief Designer, commented, “We were very honored to be chosen by China Fashion Designers Association to represent China at the BIFF & BIL 2011 fashion show. This event will provide us a platform to display our product line to an international audience, network with recognized fashion professionals, and is part of our effort to broaden Zuoan’s international exposure. We look forward to attending other international fashion shows in other locations later this year.”About Zuoan Fashion Limited Zuoan Fashion Limited is a leading design-driven fashion casual menswear company in China. Zuoan offers a wide range of products, including men’s casual apparel, footwear and lifestyle accessories, primarily targeting urban males between the ages of 20 and 40 who prefer stylish clothing that represents a sophisticated lifestyle. Through extensive networks of distributors and retail stores, Zuoan sells its products in 27 of China’s 32 provinces and municipalities. As of December 31, 2010, Zuoan had 1,101 stores located in China.