Why does Pottery Barn get its own entry when we just went over how well Williams-Sonoma is doing? Because its Merritt Bench coffee tables are carrying Williams-Sonoma right now.
Pottery Barn has jumped from 6% of the registry market in 2009 to 8% last year while the retailer as a whole saw same-store sales sales jump 14.3% -- almost three times the growth rate of the flagship Williams-Sonoma brand.
Craftily designed home furnishings and decor form an extremely limited niche, but the 1% of Pottery Barn registrants who chose the chain as their primary registry are still a larger contingent than the near-nonexistent minorities who chose Sears or Home Depot as their top wedding toy chest.
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