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Mattel Plays Responsibly With “Design It, Make It, Live It” Sustainability Strategy

Mattel’s “Green” Grant for Earth Day 2011

Mattel also announced today that it will mark Earth Day 2011 by partnering with “Heal the Bay,” a Los Angeles-based charitable organization dedicated to protecting the coastline of Southern California. Mattel will grant $10,000 to support beach cleanups and create employee volunteer events that give Mattel employees and their families the opportunity to participate in community-focused beach clean-ups in the Los Angeles area.

Mattel to Host its Second Electronics Waste Recycling Event:

Mattel and Waste Management will be hosting a recycling event on Thursday, May 12 for electronics waste, or "e-waste," at the company’s El Segundo campus for employees and the surrounding community on May 12 from 8 a.m. to 1 p.m. Such recyclable items include personal TVs, computer monitors, CPUs (desk top computer towers), flat screens (LCD/LED/Plasma), printers and computer cables.

Learn more about Mattel’s sustainability efforts in the corporate responsibility section of the company’s website: http://mattel.com/corporateresponsibility

About Mattel:

Mattel, Inc. (NASDAQ: MAT) ( corporate.mattel.com/) is the worldwide leader in the design, manufacture and marketing of toys and family products. The Mattel family is comprised of such best-selling brands as Barbie®, the most popular fashion doll ever introduced, Hot Wheels®, Matchbox®, American Girl®, Radica® and Tyco R/C®, as well as Fisher-Price® brands, including Little People®, Power Wheels® and a wide array of entertainment-inspired toy lines. In 2011, Mattel was named as one of FORTUNE Magazine's "100 Best Companies to Work For" for the fourth year in a row, and is also ranked among Corporate Responsibility Magazine’s "100 Best Corporate Citizens." With worldwide headquarters in El Segundo, Calif., Mattel employs approximately 31,000 people in 43 countries and territories and sells products in more than 150 nations. At Mattel, we are "Creating the Future of Play." Follow Mattel on Facebook: www.facebook.com/mattel.

MAT-CORP

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