Browse, Shop And Share Catalogs On The IPad With New Mobile Shopping App, "Catalog Spree"

SAN FRANCISCO, April 20, 2011 /PRNewswire/ -- Padopolis today announced the general availability of its new iPad application, Catalog Spree, a brand new catalog shopping experience for the iPad. The first shopping app to fully integrate the catalog experience with mobile shopping, Catalog Spree's virtual marketplace delivers a beautiful, fast and engaging place for consumers to quickly shop, share and flip through a variety of catalogs, including DwellStudio, Serena & Lily, Tea Collection, NapaStyle, Filson and Artful Home, to name a few. Going far beyond any app from a singular retailer, Catalog Spree for iPad loads instantly and allows people to make purchases from multiple retailers, while also saving and socializing favorites on Facebook. Visit our website to see a video demonstration of Catalog Spree.

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"Catalog Spree was designed to give today's mobile shopper exactly what they want: everything and anything, immediately with a magical user experience," said Catalog Spree co-founder and CEO Joaquin Ruiz. "Much like the iBooks experience, people will have their favorite catalogs at their fingertips when using Catalog Spree. Shoppers will also have the chance to discover great new stores that offer exactly what people are looking for, all from one app on their iPad, Catalog Spree."

The Wall Street Journal reported that in 2010, there were more than 20 billion catalogs mailed in the U.S. alone. That averages out to approximately 200 catalogs annually per household. People generally love flipping through these catalogs, but until today, consumers seeking a way to virtually browse their favorite catalogs were forced to download countless applications from individual retailers. Catalog Spree makes browsing catalogs as easy as a swipe of a finger – the same process popularized on the iPad for reading a book, daily newspaper or for viewing photos. Catalog Spree is dedicated to creating a beautiful and rich shopping experience, and is the only catalog app offering an entire "mall" of retailers, as well as the option to subscribe to new catalog releases, in some cases even before they arrive in mailboxes.

"Catalogs are the single largest revenue driver for retailers, bringing in over $100 billion a year. Catalogs take the lion's share of many marketing budgets and are one of the three largest publishing industries in the United States—just as big as books and magazines," said Rick Binger, co-founder of Catalog Spree and catalog industry veteran. "Mobile shopping is a relatively new and quickly evolving trend which introduces new solutions for retailers. Catalog Spree provides an easy way for retailers to extend the traditionally strong channels of e-commerce and catalog shopping to mobile."

Catalog Spree changes the way consumers shop. Combining the best of mobile, catalogs and online shopping, Catalog Spree provides consumers who love catalogs the exciting opportunity to have an eco-friendly and spam free experience while flipping through beautiful catalog layouts, from home, the road or anywhere. Without requiring the download of hundreds of separate apps, shoppers enjoy all the benefits of online shopping, in a much more interactive, personal and paperless way.