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Rainmaker Realigns Client Services To Form A New Strategic Group To Drive Higher E-Commerce Sales For Its Business-to-Business Clients

CAMPBELL, Calif., April 20, 2011 /PRNewswire/ -- Rainmaker Systems, Inc. (NASDAQ: RMKR), a leading global provider of cloud-based B2B online selling solutions that drive higher customer acquisition, renewals, and subscription sales for clients and their channel partners, today announced the realignment of the Client Services group to ensure clients benefit from Rainmaker best practices and unique cloud based e-commerce technology.  As part of this strategic realignment of resources, Rainmaker has formed the Client Revenue Optimization group, formerly known as Clients Services.  The focus of the new group is to cohesively align client strategy with internal resources and best practices to ensure continued client revenue growth and overall client satisfaction.

The Client Revenue Optimization (CRO) group is tasked with traditional client services functions as well as creating a center of excellence for all of our clients which defines and drives internal and external adoption of Rainmaker best practices in the area of B2B e-commerce.  The CRO team works to deliver all functional aspects of Rainmaker's core business offerings as well as to work hand in hand with business owners and client stakeholders to provide insight and intelligence to make efficient business recommendations and strategic decisions.

By aligning our practices with this enhanced team, Rainmaker delivers a solid foundation for our clients to reach their mid-market business customers in a cost effective, efficient and streamlined process that delivers increased client revenue. Rainmaker is uniquely positioned to be able to help companies maximize online sales and renewals and leverage industry trends beginning with product introduction throughout the buying process and later through the renewal process.

Pamela Baker, the new VP of Worldwide Client Revenue Optimization, has 20+ years experience as a successful team builder and organizational leader with a proven track record for revenue growth and quality improvement. Ms. Baker specializes in high level strategy that drives business results and builds high performance teams, while leading client-focused operations in a global setting. Prior to Rainmaker, Ms. Baker was a Sr. Management Business leader for a list of distinguished online technology companies including: Cisco, Sun Microsystems and Apple.

Tom Venable, Rainmaker's Senior VP of Worldwide Sales and Marketing commented, "We are very excited to welcome Pamela Baker to Rainmaker to lead our Client Revenue Optimization team. Pamela brings substantial client and process management experience to Rainmaker and will focus on growing revenue for our clients and enhancing their satisfaction. As we extend our reach in the global marketplace, we are very focused on enhancing the revenue opportunity for our existing clients with a core focus on best practices and business intelligence to capture the significant market opportunity we see ahead in the B2B e-commerce market."

The Rainmaker solution combines cloud-based e-commerce solutions for online sales enhanced by global sales agents to drive additional revenue, increase client satisfaction and deliver maximum revenue while increasing ease of doing business at each phase of the customer buying cycle.

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