April 19, 2011
NTN Buzztime, Inc.
(NYSE Amex: NTN), a leading social entertainment and integrated marketing platform for bars and restaurants, announced the launch of
, 30- to 60-second
mini trivia games
or polls, into the thousands of locations that carry
. By expanding its unique set of integrated entertainment and consumer marketing tools, Buzztime improves its ability to gain additional customer insights for itself and its promotional partners, send targeted emails based on consumer interest, and keep guests engaged longer because Buzztime Shorts air between Buzztime's games.
Specifically, Buzztime Shorts provides partners and sponsors with an unprecedented way to increase awareness of their product or service through fun, interactive, onscreen messaging. Based on the responses to the Buzztime Short questions, promotional partners are then able to send targeted email communications to interested consumers.
Recently, Buzztime Shorts provided a major motion picture studio with a unique way to connect with their targeted demographic – making consumers much more likely to take action and attend their movies. By promoting their movies through Buzztime's mini trivia games, they were able to expand beyond simple impressions to a highly interactive, engaged experience with hundreds of thousands of consumers in bars and restaurants across
"Buzztime Shorts is a valuable addition for our players, bars and restaurants and sponsor partners," commented
Michael J. Bush
, President and CEO, NTN Buzztime, Inc. "Buzztime Shorts captures data and information that large chains and sponsor partners can use for direct consumer communications via targeted emails. This is a great way to transform entertainment, using interactive 'mini' 30- and 60-second trivia games and polls, into a unique and highly valuable marketing asset."
Buzztime Shorts polls are fully customizable to help Buzztime and its partners collect valuable marketing information from consumers. In fact, Buzztime Shorts can be thought of as an onscreen, interactive version of an advertorial as the content looks and behaves like the company's regular programming, making it more likely that the customer will engage with Buzztime Shorts as they would any other game.