Print, Digital, Mobile, Social Come Together as Local SearchPrint Yellow Pages remain key for local businesses seeking qualified sales leads from ready-to-buy consumers. The Local Search Association's media usage study, conducted by Burke, finds that two-thirds of U.S. adults use print Yellow Pages. But as the local media mix has diversified, so has usage. Today, consumers consult multiple sources of local information before buying a product or service.
Yellow Turns Page On New Chapter: Yellow Pages Association Rebrands As Local Search Association
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