Rock Star Mickey
For a new generation of Dance Star Mickey fans -- and you know who you are -- this year Fisher Price will launch Rock Star Mickey.
Mickey plays three classic rock songs, including You Really Got Me. Aspiring child singers can also rock out with Mickey through the "You're a rock star" mode.
The featured plush toy in 2011, Rock Star Mickey follows the success of Dance Star Mickey in 2010. It will be available on Sept. 13 and will retail for $49.99.If the toy is to prove successful with kids though, it will face some competition. "We believe Hasbro's new Let's Rock Elmo may give Mickey a run for the top plush toy in 2011," Whitfield said. "This year with Rock Star Mickey, we're bringing the pure magical experience of music and movement to the youngest fans. It's all about the fun and excitement of being in the rock star moment," Diana Dunn-Graves, vice president, marketing at Fisher-Price, said in a statement. "Mickey will encourage kids to get on their feet, sing, dance and rock along with him. We think he can even teach today's artists a move or two."
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