This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

DSNR Media Group (DMG) Announces The Integration Of Traffiliate Dynamic Landing Page Optimization Platform With AppNexus

NEW YORK, April 12, 2011 /PRNewswire/ -- AppNexus, the real-time ad platform, and DSNR Media Group (DMG), a provider of result-based online and mobile advertising solutions, today announced the integration of Traffiliate - a dynamic landing page optimization solution - with the AppNexus platform.  Traffiliate will provide AppNexus clients with greater relevance, increased user conversion rates and enhanced ROI.


"DMG was one of the earliest adopters of the AppNexus platform and one of the first to integrate such an innovative application with our open APIs, one that can vastly improve targeting and campaign performance," said Brian O'Kelley, CEO, AppNexus.  "What DMG has done is emblematic of where we at AppNexus believe ad networks are heading – creating differentiated and unique capabilities on top of a world class core infrastructure.  We're thrilled to have DMG as a partner."  

Traffiliate, DMG's proprietary, patent-pending technology, is a decision-making platform that uses post-click data to provide dynamic landing page and conversion funnel optimization. Traffiliate gathers, measures, analyzes, and evaluates critical data from all stages of the value chain to serve up a landing page most likely to convert each specific user. Ideal for large-scale campaigns, Traffiliate matches multiple landing pages with multiple user profiles-, predicting the best-performing combination of profile, landing page and conversion funnel. Maximizing revenues and ROI by 30%, Traffiliate is already serving 4 million landing pages a day, and has proven its benefits in over 6000 global campaigns.   ( )

DMG's Traffiliate solution is fully integrated into the AppNexus user interface so that clients can access their Traffiliate account seamlessly.  

"There is no other digital optimization solution like Traffiliate on the market for direct marketers and advertisers looking to drive conversion," said Tsafrir Peles, Co-CEO and Co-Founder, DMG.  "AppNexus was the only technology partner who could help us deliver on this concept at such great scale, and already our clients are experiencing incredible performance lift.  We look forward to innovating future applications on the AppNexus platform to benefit our customers."

Tsafrir Peles will speak at the bi-annual AppNexus Summit on Thursday, April 14 at the Four Seasons in San Francisco, following the ad:tech conference.

About DSNR Media Group (DMG)

DSNR Media Group (DMG) is a result-based interactive advertising company for online & mobile, relying on years of in-depth proven experience. Offering unique optimization technology and methodologies along with large scale media aggregation expertise, DMG runs campaigns in over 25 languages, spanning a worldwide market influence of over 25 billion impressions and 200 million unique users per month. For more information, visit

Download Traffiliate White Paper

About AppNexus

AppNexus is the real-time ad platform used by global ad networks, demand-side platforms (DSPs), ad exchanges, and other leading online advertising companies.  Led by the pioneers of the Web's original ad exchanges at Yahoo!'s Right Media and Google's DoubleClick, AppNexus offers a comprehensive suite of core infrastructure and ad technology capabilities that empowers sophisticated companies to build, manage and optimize their entire display advertising businesses and provides single-point integration to the largest buyers and sellers of online advertising, including major aggregators and exchanges.

1 of 2

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,885.91 +81.11 0.46%
S&P 500 2,071.21 +0.56 0.03%
NASDAQ 4,769.3950 +4.0150 0.08%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs