This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

How Beer Sellers Decide What's On Tap

Stocks in this article: INBSAM

NEW YORK ( TheStreet) -- The owners of Swingbellys BBQ, a small barbecue joint in the beach town of Long Beach, N.Y., like to drink beer.

That helps when it comes to choosing the hops, ales, stouts and lagers the 55-seat restaurant prides itself on offering on eight routinely changed taps.

For many small restaurants and bars, deciding on a beer menu is part of making smart business decisions.

"We choose the beers we want," says Dan Monteforte, pit master at Swingbellys.

While price plays a role in selecting many of the beers, Monteforte says, the most important factor is that they complement the strong flavors of ribs, chicken and brisket.

"There are a lot of beers that won't stand up to BBQ. We try to choose bold flavors," Monteforte says. "If you pick something that is weak or light, it will get lost."

For many small restaurants and bars, deciding on a beer menu is part of making smart business decisions.

Restaurants take into account the demographics and demands of their guests, storage space and cost as well as what's on the food menu, according to Annika Stensson, director of media relations for the National Restaurant Association.

'I don't even ask about price, I want the best beer and my customers will pay.'

-- Michael Roper, proprietor of Hopleaf Bar


Riccardo Romero, owner of Arepas Cafe, a Venezuelan restaurant in Astoria, N.Y., offers arepas, a traditional Latin food that looks somewhat like a pita but is made out of corn flour. Arepas are stuffed with a meats, cheeses and other garnishes.

Romero says the so-called street food goes very well with beer and sangria, and among the beer selection, Arepas Cafe makes sure to offer Colombian and Venezuelan beer to cater to the community it serves most.

Beer powerhouses such as SABMiller and InBev's (INB) Anheuser-Busch have to find ways to beat out the competition, typically by offering deals and special marketing to get their labels in coveted draft and bottled-beer spots, experts say. Larger sports bars and chain restaurants tend to respond the best to stocking more mainstream beers for price breaks.

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 16,768.04 +90.14 0.54%
S&P 500 1,960.81 +9.99 0.51%
NASDAQ 4,472.0530 +19.2610 0.43%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs