This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Heelys Are Not Just For Kids Anymore – New Styles With Larger Sizes Has Adults Getting In On The Fun

U.S.-based Heelys, Inc. (NASDAQ: HLYS), creators of the shoe with a wheel in the heel, has always been popular with kids. However, while Heelys continues to see high demand from their younger fans, they’re also starting to hear more adults show enthusiasm for their product.

According to Rick Groesch, Heelys chief commercial officer, because Heelys are typically viewed as products for children, tweens, and teens, people assume they only come in youth sizing. Adults are often surprised to find that they come in larger sizes as well: “We get quite a few requests for larger sizes in Heelys,” he says. “More and more adults are seeing kids have a blast with our product and want to get in on the fun. As a response to this growing demand, we’re continuing to offer dozens of styles in larger sizes.”

In addition to having fun with the kids, adults are finding other uses for their Heelys. Laurie Cooper, popular mommy blogger from Guessing All the Way, and mother of two kids, plans to turn grocery shopping from a time-consuming chore to a much more fun activity by wearing her Heelys. She says, “Who wants to just walk the aisles? We’re going to start heeling down the aisles. We’re going to take our shoes, and we’re just going to cruise.”

Aside from having fun, adults can expect another great benefit from using Heelys: help shedding off those unwanted pounds. By skating, walking, or running in a pair of Heelys, adults can help strike a balance between fun and fitness and burn off some extra calories. Laurie says, “When I use them I can feel a burn in the front of my legs, so I do think it is a great way to get some exercise, as well as just be there and have fun with your kids.”

With the introduction of its Spring/Summer line, Heelys is continuing to expand on the growing number of styles available in adult sizing. Planning a phased rollout, Heelys will be releasing its new styles over the coming months to help keep fresh options for kids and adults alike throughout the summer season. Depending on the style, sizes will be available in up to a Men’s 12, while prices will range from $49.99 to $54.99.

1 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $94.02 0.00%
FB $104.07 0.00%
GOOG $683.57 0.00%
TSLA $162.60 0.00%
YHOO $27.97 0.00%


Chart of I:DJI
DOW 16,204.97 -211.61 -1.29%
S&P 500 1,880.05 -35.40 -1.85%
NASDAQ 4,363.1440 -146.4150 -3.25%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs