Zeitera Introduces SDK For Vvid ACR Platform That Enables 3rd Party Mobile Apps To Time-Align With TV Content

LAS VEGAS, April 8, 2011 /PRNewswire/ -- NAB 2011 Booth, SU 894 -- Zeitera, a startup based in Mountain View, CA and the developer of Vvid, a leading content identification platform for ACR applications, is announcing today the availability of a Smart Phone and Tablet SDK and API Development toolkit for programmers, broadcast networks, CE manufacturers and interactive TV application developers.  At NAB 2011 Zeitera will be showing how ACR services can be enabled by the microphone of a Vvid enabled Smart Phone or Tablet listening to a broadcast TV channel on an ordinary TV set. "The Vvid Mobile API and SDK Development Platform for iOS and Android fills the needs of those broadcasters and content owners that would like to have Smart Phone and Tablet applications that are able to synchronize with their TV programs, commercials and movies. Zeitera enables them to develop interactive communities engaged with their content and offer advanced advertising opportunities," said Dan Eakins, CEO, Zeitera. He continued, "Zeitera is pioneering the market for white label ACR services and has several partners signed on developing applications with these APIs." Zeitera will also demonstrate a sample application on iOS that makes use of these APIs to identify TV programs and commercials.

Second Screen Synchronized Applications

Zeitera's Vvid content identification platform allows broadcasters, programmers and interactive application developers to develop and integrate time-aligned interactive ACR applications like:

• Social Networking Check-In and Discussion
• Voting, Polling and RFI (Request for Information) experiences
• Scene-Level Metadata Delivery to the 2nd Screen
• Coupon services for Advertisements and Promotions
• Program Discovery and Recommendation
• Advertisement enhancement, extended viewing and measurement

Vvid - Smart TV, Phone and Tablet ACR System

Vvid is an end-to-end audio and video fingerprinting system for the deployment of interactive TV content using ACR technology. It enables cost effective content identification for consumer electronics devices with linear and time shifted TV programs, commercials and movies. The Vvid system is available in a variety of configurations for network broadcasters, programmers, distributors and CE manufacturers. It can be deployed with audio and/or video fingerprinting and is supported by managed back-end search services or a direct technology licensing model. It is field tested to provide accuracy and performance that scales to large databases and millions of active clients.

About Zeitera

Zeitera ( www.zeitera.com) is a Silicon Valley startup located in Mountain View, CA. Backed by experienced technology investors with successful track records in building technology companies, Zeitera is leading the emerging market for (ACR) solutions across the broadcast, internet, and CE ecosystems. Zeitera has a senior team of computer vision, image processing, data-mining, and search experts with experience building large-scale systems at successful start-ups as well as established technology companies such as Sony, AOL, Google, IBM, Broadcom, and Nokia.

SOURCE Zeitera

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