NEW YORK, April 7, 2011 /PRNewswire/ -- Harris Interactive (NASDAQ: HPOL), a leading innovative global market research firm, today announced the appointment of Alan Gould to its Board of Directors, effective immediately.
Gould is currently an Executive in Residence at Greycroft Partners, a venture capital fund focused on digital media. From May 2009 to November 2010, Gould served as CEO of Advertiser Solutions, a business unit of The Nielsen Company that offers end-to-end marketing solutions to advertisers. In 2000, he founded IAG Research, a provider of real time advertising effectiveness measures of television programming viewed on TV, the Internet and mobile devices, and served as its co-CEO until its acquisition by The Nielsen Company in May 2008 for $250 million. After the acquisition, IAG Research was rebranded as Nielsen IAG and Gould continued in his position as co-CEO until April 2009. Gould was involved in all aspects of IAG's product development, sales and ongoing financing, and built the company into the leading provider of engagement metrics in the television industry, serving many of the world's largest advertisers and media companies.
Howard Shecter, Chairman of Harris Interactive's Board of Directors, said, "We are pleased to welcome Alan to our Board. For more than 20 years, he has been a successful executive and entrepreneur in the market research and media industries. Alan's deep experience in driving growth through innovation will be a tremendous asset as the company further develops its mobile strategy, leverages its Research Lifestreaming platform, and pursues other new product initiatives. We look forward to benefiting from the extensive and relevant experience that Alan will bring to our Board, and are excited about the prospect of him chairing our newly established Product Innovation Committee.""I am pleased to join Harris Interactive's Board of Directors," commented Gould. "The Harris brand is one of the most well-known and respected in the market research industry, and I am excited to become part of a company with that tradition. Having led companies that have grown through innovation, I look forward to working with my fellow directors and the executive team to help the company achieve positive business results and maximize its potential for success."