NEW YORK ( TheStreet) -- The virtual monopoly that First Solar (FSLR - Get Report) maintains in the thin film solar market received another wake up call on Thursday, when General Electric (GE - Get Report) announced a major ramp of its fledgling thin film business and plans to construct a 400 megawatt thin film solar module plant in the U.S. that will bring its investment in thin film solar to $600 million. In making the big thin film announcement on Thursday, GE said it had completed the acquisition of PrimeStar Solar, in which GE has held a majority equity stake since 2008.
It's not the first shot across the bow in terms of competitive threats to First Solar and its dominant position in the thin film market. In fact, the venture capital-backed and federal loan-supported thin film upstarts have been making waves for years about surpassing First Solar's cost advantage, yet while the likes of Solyndra, Miasole and Nanosolar have had big IPO dreams, none have yet made a dent in First Solar's market position or been able to sell their story as an IPO. Additionally, GE's original investment in PrimeStar made its thin film intentions clear. However, it's in the least a reminder that the First Solar domination of the thin film market can't be locked up forever.
GE noted in its thin film solar announcement that it has achieved a 12.8% thin film panel efficiency, which "surpasses all previously published records for CdTe thin film, which is the most affordable solar technology in the industry."
First Solar reported a 75 cent/watt cost of production in the most recent quarterly report. While GE said that its efficiency reached an industry record, it did not disclosure cost per watt guidance for commercial productions.Solar investors have been here and done this before with the thin film upstarts all saying that they would ultimately be more efficient and cheaper than First Solar, with Solyndra being the prime example of a company that said it would "eat First Solar's lunch" with its efficiency and cost, but has failed to live up to its potential and has had to scrap its IPO and cut back on operations. Victor Abate, vice president of GE's renewable energy business, said in the GE statement, "We are addressing the biggest barrier for the mainstream adoption of solar technology -- cost -- and the NREL certification proves that we are on track to deliver the most affordable solutions for our customers." Pavel Molchanov, analyst at Raymond James, said one reason that he has been cautious on First Solar shares is the fact that First Solar's virtual monopoly in the thin film market can't last, and the GE news, while not a big surprise, is part of this evolving story. "The short answer is GE could eventually become a real competitor to First Solar, but First Solar remains today a de facto monopoly in thin film. For GE, scaling up to 400 megawatts could be a 2013 event," Molchanov said, though he added that this was just an estimate based on solar market dynamics and it's possible GE could scale somewhat quicker. The Raymond James analysts said that there will be winners among the thin film upstarts too, even if the road has been rocky so far, and the competitive landscape in thin film will be more challenging over time whether it is GE taking on First Solar or one of the venture-backed companies. "There are few barriers to entry in thin film," the analyst added.
Check Out Our Best Services for Investors
Jim Cramer and Stephanie Link reveal their investment tactics while giving advanced notice before every trade.
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
Jim Cramer's protégé, David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.
- Model portfolio
- Stocks trading below $10
- Intraday trade alerts
Check Out Our Best Services for Investors
Jim Cramer's protégé, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.
Every recommendation goes through 3 layers of intense scrutinyquantitative, fundamental and technical analysisto maximize profit potential and minimize risk.
Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.