5. Transocean: 2010 Was the Best...Year...for Oil Drilling...Ever!
It's been almost a year since the Gulf of Mexico oil spill, and some of the primary players are back in the news -- whether they like it or not, and whether or not they've learned a darn thing about public relations.
an apology that more or less begrudged the public its right to find bonuses for executives during a year when 11 workers were killed on Transocean's rig to be offensive. Ihab Toma, Transocean's executive v.p. for global business (and one of the executives to hit pay dirt as a result of the "safety" successes made by Transocean in 2010), said in a public-relations-nightmare management statement, "We acknowledge that some of the wording in our 2010 proxy statement may have been insensitive in light of the incident that claimed the lives of eleven exceptional men last year and we deeply regret any pain that it may have caused." The Street Says: Here's a good corporate foot-in-mouth rule of thumb: when an apology is meted out in "mays," it "may" not be the apology that's merited by the situation.