This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Annual Parmigiano Reggiano "Crack Off" At Whole Foods Market® Celebrates Italian King Of Cheese

AUSTIN, Texas, April 7, 2011 /PRNewswire/ -- On April 16 at 2 p.m. CDT, Whole Foods Market cheesemongers and even a few of the company's regional presidents will flex their muscles while making shoppers salivate as they crack open full wheels of the Italian powerhouse – Parmigiano Reggiano.

For the third year, Whole Foods Market cheese departments will spotlight two-year-aged 85-pound wheels of Parmigiano Reggiano as it is traditionally cracked open by Team Members using official tools (five different knives) from Italy's Consorzio del Formaggio Parmigiano Reggiano in a 30-minute carving and portioning process.

"Whole Foods Market loves sharing our passion for Parmigiano Reggiano during this annual event," said Cathy Strange, Whole Foods Market global cheese buyer. "We are demonstrating the wisdom and expertise of 900 years of delicious cheesemaking with our own carefully-chosen wheels -- produced only from spring and fall milk – that are aged for two years to bring out the best of Parmigiano Reggiano's toasted, buttery, and nutty flavors."

Shoppers are invited to visit their local store to watch the simultaneous storewide celebratory crack-off, which earned the company a 2008 Guinness World Record for "Most Parmigiano Reggiano Wheels Cracked Simultaneously," and to sample the rich, flavorful cheese.

Handcrafted by artisans in small batches in only one area of Northern Italy, Parmigiano Reggiano comes from cows grazing on green pastures with rolling hills in a cool climate. The raw milk cheese – lower in fat than many since it is made from partially skimmed milk – has a unique salty crystal crunch that forms when amino acids break down in the aging process.

Parmigiano Reggiano can be grated onto popcorn or into soups and sauces as a tasty thickener. Parmigiano Reggiano shards can be stuffed into dates with pecans and drizzled with wildflower honey or simply served alongside olives and walnuts on a cheese plate. Shaved, it can add a salty richness to an arugula and tomato salad dressed with balsamic vinaigrette. Light- to medium-bodied reds such as Chianti, Lambrusco or Valpolicella and clean, Italian beers such as Peroni provide classic pairings that rely on "terroir" or a sense of place.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $93.64 -0.11%
FB $118.57 0.84%
GOOG $698.21 0.75%
TSLA $241.80 0.43%
YHOO $36.53 -0.19%


Chart of I:DJI
DOW 17,891.16 +117.52 0.66%
S&P 500 2,081.43 +16.13 0.78%
NASDAQ 4,817.5940 +42.2360 0.88%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs