This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Annual Parmigiano Reggiano "Crack Off" At Whole Foods Market® Celebrates Italian King Of Cheese

Stocks in this article: WFMI

AUSTIN, Texas, April 7, 2011 /PRNewswire/ -- On April 16 at 2 p.m. CDT, Whole Foods Market cheesemongers and even a few of the company's regional presidents will flex their muscles while making shoppers salivate as they crack open full wheels of the Italian powerhouse – Parmigiano Reggiano.

For the third year, Whole Foods Market cheese departments will spotlight two-year-aged 85-pound wheels of Parmigiano Reggiano as it is traditionally cracked open by Team Members using official tools (five different knives) from Italy's Consorzio del Formaggio Parmigiano Reggiano in a 30-minute carving and portioning process.

"Whole Foods Market loves sharing our passion for Parmigiano Reggiano during this annual event," said Cathy Strange, Whole Foods Market global cheese buyer. "We are demonstrating the wisdom and expertise of 900 years of delicious cheesemaking with our own carefully-chosen wheels -- produced only from spring and fall milk – that are aged for two years to bring out the best of Parmigiano Reggiano's toasted, buttery, and nutty flavors."

Shoppers are invited to visit their local store to watch the simultaneous storewide celebratory crack-off, which earned the company a 2008 Guinness World Record for "Most Parmigiano Reggiano Wheels Cracked Simultaneously," and to sample the rich, flavorful cheese.

Handcrafted by artisans in small batches in only one area of Northern Italy, Parmigiano Reggiano comes from cows grazing on green pastures with rolling hills in a cool climate. The raw milk cheese – lower in fat than many since it is made from partially skimmed milk – has a unique salty crystal crunch that forms when amino acids break down in the aging process.

Parmigiano Reggiano can be grated onto popcorn or into soups and sauces as a tasty thickener. Parmigiano Reggiano shards can be stuffed into dates with pecans and drizzled with wildflower honey or simply served alongside olives and walnuts on a cheese plate. Shaved, it can add a salty richness to an arugula and tomato salad dressed with balsamic vinaigrette. Light- to medium-bodied reds such as Chianti, Lambrusco or Valpolicella and clean, Italian beers such as Peroni provide classic pairings that rely on "terroir" or a sense of place.

1 of 2

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,356.87 +288.00 1.69%
S&P 500 2,012.89 +40.15 2.04%
NASDAQ 4,644.3120 +96.4780 2.12%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs