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TheStreet Open House

Borders® Enhances The Kids Toy And Game Experience In-Store And Online With Eco-Friendly GREENZYS

ANN ARBOR, Mich., April 5, 2011 /PRNewswire/ -- Borders®  today announced it is teaming with GREENZYS, a premiere literacy-based, eco-friendly children's brand, to enhance its already expansive educational toy and game offerings in-store and online with the eco-friendly Greenzys book and several plush toys depicting characters from the book.

(Photo:   http://photos.prnewswire.com/prnh/20110405/DE77657 )

(Logo:   http://photos.prnewswire.com/prnh/20060208/BORDERSLOGO )

Today select Borders superstores as well as Borders.com are featuring the book "The Greenzys," a heartwarming tale that teaches kids about the concept of environmental conservation, as well as toys Willow the Elephant, Yew Yew the Panda, Peat the Penguin and Violet the Giraffe. (All Borders superstores will feature the product by April 11.) GREENZYS, which has received rave reviews for its reinforcement of the importance of green living practices among kids, perfectly complements the Borders brand, which promotes discovery through reading and entertainment.

Borders will celebrate the new product line with a Greenzys book signing and question and answer session by acclaimed children's author Danielle Mentzer at the Borders Torrance, Calif. store on Saturday, April 16 at 1 p.m.

"We are incredibly pleased to team with GREENZYS, which has a great reputation for educating and inspiring kids to adopt green living practices," said Michele Cloutier, Executive Vice President and Chief Merchandising Officer for Borders. "The inclusion of GREENZYS in our retail mix further advances our commitment to expand Borders' offerings beyond just books with unique products that complement our brand and delight our customers."

Each GREENZYS toy purchased at Borders will support the Arbor Day Foundation ( www.arborday.org) by the planting of a tree in a U.S. forest. Kids and their parents are encouraged to visit the Greenzys Web site at www.greenzys.com to receive a personalized digital certificate acknowledging their planted tree contribution from their plush purchase.

Greenzys is a joint venture between Rethink Entertainment & Media and MoonReef Designs.

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