This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Good Times Restaurants Inc. Reports 2nd Quarter Sales Results And New Ad Agency

Stocks in this article: GTIM

Good Times Restaurants Inc. (Nasdaq: GTIM) today announced its eighth consecutive month of same store sales increases with March sales increasing 8.6% from the prior year and that its same store sales for the second quarter of fiscal 2011 increased 5.7%. Year to date for the first six months of the fiscal year same store sales have increased 9.6%.

Commenting on the sales improvement, President & CEO, Boyd Hoback said, “We continue to see results both in an increase in our average check and stable transactions from focusing on our core equity in product quality, including the 2 nd quarter promotion of our Fresh Grilled, Honey Cured Bacon products. While we continue to benefit from mild weather this year, it is encouraging that we are achieving sales growth with little to no traditional media support and lower advertising costs. We rolled out Cheese Fries and Loaded Fries in March to leverage our cooked-to-order Fresh Cut Fries and Wild Fries and plan to begin some media support through the spring and summer months with a pipeline of unique product offerings.”

The Company also reported that it has engaged Sukle Advertising & Design in Denver as its agency of record for fiscal 2011 and is working on a refreshed design platform that will come to life in building graphics, packaging, point-of-purchase materials, menu boards and employee uniforms. Hoback added, “We are pleased to be working with Mike Sukle and his team as we refresh and rejuvenate Good Times’ image across all customer touchpoints. Sukle has a reputation for executing big-picture ideas with fresh thinking and innovative designs. We hope to have new menu boards, refreshed building exteriors and new packaging design in place in 2011 to augment a heightened focus on store-level communications and elevating our customers’ experience. Continued compound same store sales growth is our top priority as we work through the uncertain commodity cost environment and continue to explore alternatives for new restaurant growth.”

1 of 2

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,804.80 +26.65 0.15%
S&P 500 2,070.65 +9.42 0.46%
NASDAQ 4,765.38 +16.9840 0.36%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs