This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Good Times Restaurants Inc. Reports 2nd Quarter Sales Results And New Ad Agency

Good Times Restaurants Inc. (Nasdaq: GTIM) today announced its eighth consecutive month of same store sales increases with March sales increasing 8.6% from the prior year and that its same store sales for the second quarter of fiscal 2011 increased 5.7%. Year to date for the first six months of the fiscal year same store sales have increased 9.6%.

Commenting on the sales improvement, President & CEO, Boyd Hoback said, “We continue to see results both in an increase in our average check and stable transactions from focusing on our core equity in product quality, including the 2 nd quarter promotion of our Fresh Grilled, Honey Cured Bacon products. While we continue to benefit from mild weather this year, it is encouraging that we are achieving sales growth with little to no traditional media support and lower advertising costs. We rolled out Cheese Fries and Loaded Fries in March to leverage our cooked-to-order Fresh Cut Fries and Wild Fries and plan to begin some media support through the spring and summer months with a pipeline of unique product offerings.”

The Company also reported that it has engaged Sukle Advertising & Design in Denver as its agency of record for fiscal 2011 and is working on a refreshed design platform that will come to life in building graphics, packaging, point-of-purchase materials, menu boards and employee uniforms. Hoback added, “We are pleased to be working with Mike Sukle and his team as we refresh and rejuvenate Good Times’ image across all customer touchpoints. Sukle has a reputation for executing big-picture ideas with fresh thinking and innovative designs. We hope to have new menu boards, refreshed building exteriors and new packaging design in place in 2011 to augment a heightened focus on store-level communications and elevating our customers’ experience. Continued compound same store sales growth is our top priority as we work through the uncertain commodity cost environment and continue to explore alternatives for new restaurant growth.”

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free


Chart of I:DJI
DOW 17,081.89 -49.97 -0.29%
S&P 500 2,014.89 +15.91 0.80%
NASDAQ 4,796.6090 -42.0340 -0.87%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs