Crucial Expands Gaming Line With New Ballistix Sport Memory Series

Key Messages:

• Designed for mainstream users, gamers, and general PC enthusiasts.
• Supports today's latest AMD ^® and Intel ^® platforms, including 2 ^nd Generation Intel Core ^™ processor (formerly codenamed Sandy Bridge) technology.
• Includes stylish new heat spreader design, standard timings and voltages, and offers broad system compatibility.
• Requires little or no BIOS configuration, resulting in easy product installation.
• Available in the most popular speeds and densities in both DDR2 and DDR3 memory.

Multimedia Elements:

• Crucial Image Gallery
• Ballistix Sport DDR3
• Ballistix Sport DDR2
• Ballistix Sport Product Flyer

FREMONT, Calif. and GLASGOW, U.K., March 29, 2011 (GLOBE NEWSWIRE) -- Lexar Media, a leading global provider of memory products for digital media, today introduced the Crucial ^® Ballistix ^® Sport memory series designed to provide mainstream users, gamers, and general PC enthusiasts with a reliable, no-hassle gaming experience. The new Crucial Ballistix Sport memory supports today's latest AMD and Intel platforms, including 2 ^nd Generation Intel Core processor (formerly codenamed Sandy Bridge) technology. It also features a stylish new heat spreader design, along with standard timings and voltages, providing maximum memory stability and system compatibility. Additionally, industry-standard specifications require little or no BIOS configuration, resulting in easy product installation.

"Over the years, Crucial Ballistix memory has earned a reputation amongst gamers and enthusiasts as high-quality, high-performance, reliable memory," said Jeremy Mortenson, senior product manager. "The Crucial Ballistix Sport series offers casual gamers an accessible, easy-to-use Ballistix memory product at an affordable price. This new Ballistix offering is part of our broader product strategy and a commitment to satisfy the needs of our customers."

Available in popular speeds and densities in both DDR2 and DDR3 technologies, the affordably priced Crucial Ballistix Sport series is backed by a limited-lifetime warranty and is available globally today through select partners and online at www.crucial.com .

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About Lexar Media

Lexar Media is a leading designer, manufacturer, and marketer of NAND flash and DRAM memory products under the Lexar® and Crucial brand names. Lexar Media offers products in all major flash and DRAM memory categories, including USB flash drives, innovative backup drives, industry-leading memory cards for photography, and all popular form factors of memory cards for mobile devices. Under the Crucial brand, Lexar Media offers industry-leading solid-state drives (SSD) and more than 250,000 DRAM memory upgrades for 50,000 computer systems. For more information about Lexar brand products, visit www.lexar.com , and for Crucial brand products, visit www.crucial.com .

Lexar Media is vertically integrated with Micron Technology, one of the largest semiconductor manufacturers worldwide. Lexar Media, Inc. is a subsidiary of Micron Technology, Inc. Lexar Media is a division of Micron Europe Limited, a division of Micron Semiconductor Asia Pte. Ltd., and a division of Micron Japan, Ltd.

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